Mobile Now

If it Doesn’t Work on Mobile, it Doesn’t WorkCMJ 351 Multimedia ProductionThursday, Oct 3 2013

Damon Kiesow@dkiesow

so, what do I do?

Senior Product Manager / Mobile Boston Globe, Boston.com

Digital Media Fellow Poynter.org

Managing Editor / DigitalThe Nashua Telegraph

Principal Photo EditorAOL News & Sports

PhotojournalistNashua Telegraph, Laconia Citizen,

Associated Press, Biddeford Journal Tribune, Bangor Daily News

Currently:

Previously:

for discussion

MobileStrategyUXMobile

how big a deal is mobile?

Bigger than:

A. The invention of the printing press?B. All broadcast media?C. The creation of the Internet?D. The discovery of fire?E. Life as we know it?

Globally more people have access to a cell phone than running water. (6 billion vs 4.5 billion)

Mobile is now

mobile metrics | smartphone majority

Consumers are switching - 107 million users in U.S.

OPA: A Portrait of Today’s Smartphone User - 08/12

0%

10%

20%

30%

40%

50%

2011 2012

57% this year

mobile metrics | cross platform readership

They are not tied to a single device

Four Platforms4%

Three Platforms17%

Two Platforms33%

One Platform46%

Measuring Print, Computer, Smartphone, Tablet. Question: Which, if any, of the following did you do in the past SEVEN days? (N=2,518) Newspaper Multiplatform Usage, Newspaper Association of America, 2012.

mobile metrics | widely read

They are using multiple news sources

Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on your [platform used]? Total Samples

Computer Smartphone Tablet

4.0

3.43.7

We will spend $25 billion on apps this year, $50b by 2015 (movies = $10b)

We spend 120 minutes in apps daily (Games = 51 min, News = 3 min )

34% of smartphone owners go online primarily via phones

mobile metrics | bottom line

So, 34% see only this

If it doesn’t work on mobile,

It doesn’t work.

responsive web design | device friendly

480px 600px 768px 1024px 1200px

7” Tablets 10” Tablets 10” Tablets WidescreenSmall

mobile first | rwd is just the start

1

2

3

4

5

mobile content | nothing new

but it’s not just about content

Security

Environment

Automation

Entertainment

Appliances

Health Fitness Wearables

News

Directions

WeatherSports

Time

RetailPayment

life support

Your phone can wake you up in the morning and warn you of too much CO2 in the house; Track your morning fitness routine and still get you to work on time; Get you deals at Target and check your credit card balance; Let you buy lunch and count the calories; Alert you to breaking news and route you around traffic on the way home; Set your home DVR to record ‘Breaking Bad’ or order and play season one on Netflix.

https://bitly.com/14OAv4V

The death of NFC and the potential of the new news bundle

“

”

question

If you are a smartphone owner

When is the first time you picked up the phone this morning?

When is the last time you will put it down tonight?

To serve mobile readers

We need to live mobile

mobile is magic

It knows where you are

mobile magic

Who your friends are

mobile magic

What you are doing

mobile magic

What music you like

mobile magic

How much you weigh

mobile magic

Your credit card number

mobile magic

It even makes phone calls

mobile magic

“A technology’s overall capacity to produce unprompted change driven by large, varied, and uncoordinated audiences.”

- Jonathan Zittrain

generativity

“[Consumers] don't think in terms of demographics or product categories, but rather, jobs just arise in their lives, and they hire products or services to get the job done."

-Clayton Christensen

Jobs to be Done

“What would make

my day better

would

be a respons

ively

designed new

s site

using javascr

ipt

media queries

.”

Original photo by Flickr user KaterHa

Good user experience

=

Setting users free

There are more things in heaven and earth, Horatio,

Than are dreamt of in your philosophy.“ ”

Hamlet, act 1 scene 4

Shakespeare | product manager

complexity ≠ value

Journalists consider adding detail inherently good

For product innovation subtraction is inherently better

usability | cognitive factors

Jordan Julien - uxmag.com http://dmk.im/H18NYg

so, what to do?

Listen to readers

Solve their problems, not ours

Live mobile first

Don’t be perfect

Be good journalists

Damon Kiesowdelicious.com/dkiesow/mobile

@dkiesowdamon.kiesow@globe.com

thanks | questions?