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Jason DaPonteManaging Director
+44 (0)7786 702 362
jasonpdaponte@googlemail.com
@jasondaponte #USCMobile
http://www.entertheswarm.com
@jasondaponte #USCmobile
Source: Carphone Warehouse – Mobile Life 2007
The Promise:
‘Your mobile can do anything!’
(aka. “There’s an app for that”)
Source: Wireless intelligence
The Promise:
Statistic: There are more of them than there are of us
2009: 4.b ACTIVE mobiles2010: 5b ACTIVE mobiles2010: 1b sold 2012: 6b ACTIVE predicted
(World population = 6.7b people)“Five billion phones means there are more than three times as many phones as personal computers”
Ben Wood Analyst,CCS Insight
Source: Apple
News is a big part of the space…
… but not a growth area
If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
– Eric Schmidt, GoogleMobile World Congress, Feb 2011
HeathBrandon on Flickr
Definition of mobile:
Any interaction with an audience member on a portable device or in a mobile situation
What makes mobile different?
Personal
Sociable
Portable
Immediate
Location aware
CONTEXT
So what is context?
Distribution
Wider reach
Constant dialogue with audiences
Reaching new global audiences
Content in mobile apps/platforms
Newsgathering
Journalist Lead: MoJo’s
User Lead: UGC
Data gathering/investigation
Opportunities for news organizations
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets4
So what is this ‘mobile’ thing anyway? Messaging
1.5 trillion SMS messages sent in 2009 in the US (CTIA)
84% of SMS users expect a response within 5 minutes. (160 Characters)
So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
News & Emergency alerts
Non-smartphone audiences
So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
Michael Jackson’s death
The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
Users told the story using the rules of social media; verified using professional media
http://www.flickr.com/photos/raouldraws/
Messaging
Prediction:
Messaging types will converge into streams
Messaging
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
4
It’s not all apps …Mobile web
So what is this ‘mobile’ thing anyway?
Personalised homepage
Choose and rearrange topics
Set location
Mobile web
So what is this ‘mobile’ thing anyway?Mobile web
Mister-E on Flickr
Prediction:
The Web strikes back
HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
4
So what is this ‘mobile’ thing anyway?Mobile media
MUSIC SCREENSHOTS
Mobile News Gathering – The prosMobile media
Mobile News Gathering – New entrantsMobile media
Mobile News Gathering – AudiencesMobile media
BBC: Shoot the Summer
The collaborative story of one summer’s festivals
Mobile was the tool that let users became participants; story creation was an event of its own
Mobile media
AMagill on Flickr
Prediction:
Multi-screen goes mainstream
Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
4
So what is this ‘mobile’ thing anyway?
50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010
(And don’t forget iPad, Android, Blackberry, Nokia…)
Apps/Widgets
So what is this ‘mobile’ thing anyway?
Good apps:
Makes your life easier
Uses unique hardware
Makes a better media device
Makes it FUN (aka GAMES)
Apps/Widgets
Prediction:
Fun & Play are Everywhere
Game dynamics will drive behaviour and products and value
Data crowd-sourced through game mechanics will prove valuable
Apps/Widgets
If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
– Eric Schmidt, GoogleMobile World Congress, Feb 2011
HeathBrandon on Flickr
Thinking about the future
OCARINA
Thinking about the future…
The rest of the world will connect – and we can’t predict what that will mean
Subphones connect everything
The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.
Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.
realSMILEY on Flickr
A Battle Over Location & Context
Layar or Foursquare could give Google and Facebook a run for their money
‘Checking-in’ to TV, music and more will create valueable attention data about users
Demand for accuracy beyond GPS will grow; including in-room location
University of Washington
Everything will befiltered by location
Ambient consumption will become common place
‘Unconscious computing’ will be the norm
Jason DaPonteManaging Director
+44 (0)7786 702 362
jasonpdaponte@googlemail.com
@jasondaponte #USCmobile
http://www.entertheswarm.com
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