Mobile Business - Apps & BI - Arnd Brugman (Sogeti)

Mobile Business

Apps & BI

Arnd.Brugman@Sogeti.NL

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Menu

Apps

What and Who

BI

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“There is an App for that”

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Mobile3

AppmOfficem Processm

AccelerateSimplify Consume

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Enterprise Apps

Mail

Business Intelligence

Management

Field service

Sales support

Logistics

Social networking

Cross organization

Borderless

Form factor transparent

Internal and external

Self-ServiceSocial

Enterprise

True Multichannel

Process

Acceleration

Office

Productivity

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Size Matters

Dave Mooring – CEO WIMM Labs

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On the Go, On the Couch

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Mobile Strategy

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Position

Direction

6D APProach

Define Design Develop Deploy

Do-it-again

Discover

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Contextual Intention

People

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Example: To Whom It May Concern

Persona Scenario

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Example: Theo Wright, 47

Manager Region Managers Not afraid of Red, Yellow & Green

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Example: Sandra Douglas, 29

Region Manager BI, CRM, …

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CxO

Employee

Alerting

Smartmetering

Inpections

BI for Everyone and Everywhere

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Personal Computer

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Consumerization of Business

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iBusiness

Information

Intelligence

Insight

Intimacy

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Apps for BI

3rd Mobile RevolutionOffice, Field, Consumers

Who is the User?What is his/her Contextual Intention?

Consumerization of BusinessLet’s make Business Intimate, again.

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SOcial LOcal MObile

Questions?

Arnd.Brugman@Sogeti.NL