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Best practices for building your mobile app. Is it right for you? By Kate Washut, Partner, Far Reach for the Greater Cedar Valley Alliance's Business Education Series on 10/8/13. http://www.farreachinc.com
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Mobile App Best Practices
Agenda• Native app or responsive website?• So, you need a mobile app• Choosing the best platform• Finding the right developer• Building for success• Marketing your app• Monetizing your app
Native AppsPros:
– Perform better than websites (better for data-intensive applications)
– Personalization opportunities
– Offline availability– Convenience – shortcut– Device-specific
functions• Camera• GPS• Scan
– Can charge $ for them
Cons:– Cost (mult.
Platforms)– More work to
update content– App approval
process (Apple)– Available only via
download– Search/SEO
Responsive WebsitesPros:– Platform neutral– Cost – Easy content
updates w/CMS– Search/SEO– Immediate use
(don’t have to download anything first)
Cons:– Performance– Loss of marketing
benefits– Less effective
w/device-specific functions
The Bottom Line• What are your objectives?– Share information? – Improve staff productivity, convenience,
efficiency?– Increase customer engagement?– Provide interactivity or functionality? – Revenue stream?
Choosing the Best Platform(s)• What does your audience use?
Q2 2013 Smartphone Statistics
Choosing the Best Platform(s)• What does your audience use?• When/where will they use it?– Smartphone only? – Tablet, too? –Which one(s)??
Q2 2013 Tablet Statistics
Choosing the Best Platform(s)• What does your audience use?• When/where will they use it?– Smartphone only? – Tablet, too? –Which one(s)??
Choosing the Best Platform(s)• Other considerations –– The approval process– Android has how many versions?
What does all this mean for you?Most importantly - Know your audience
Finding the Right Developer• Ask for samples of work• Ask for references• Understand the process• IP Ownership
Building for Success• Define value-add up front• Get feedback before starting• Focus on usability• Test thoroughly• Keep it fresh – listen and enhance
Marketing Your App• Focus on benefits • Price it right• Brand it• Promote (landing page)• Work it
Monetizing your app
Summary• Don’t create an app just because it’s
cool• Be smart about your platforms• Find a reputable developer• Marketing is key• Subsidize your app through
monetization
Questions?
Kate WashutPartner, Far Reach
kate@farreachinc.com @kwashut
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