Minimum Marketable Features @ BarCamp Shanghai

Minimum Marketable Features

Maxime Guilbot – maxime (at) ekohe.com

Sunday, December 6, 2009

Sunday, December 6, 2009

Ways to fail

• Insufficient investment

• Conflict between partners

• Bad idea from the start

• Wrong strategy

Sunday, December 6, 2009

Insufficient investment

• Expenses are too high (or too fast)

• Revenues are too low (or too slow)

• Forgot to include food in the business plan

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Wrong Strategy

• Forgot about the Marketing

• Too many features and not the right feature

• Terrible usability

• Didn’t think about the chicken & egg problem

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Why my product will be a success?

• Because it has more features than the competition

Sunday, December 6, 2009

Why my product will be a success?

• Because it has more features than the competitionWRONG

Sunday, December 6, 2009

Sunday, December 6, 2009

Acceptance testing

• Cucumber / Webrat

• Test your web application

• Features & Scenario

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Ask yourself why?

• Pop the why stack max 5 times

Sunday, December 6, 2009

Business values

• Protect revenue

• Increase revenue

• Manage cost

• Increase brand value

• Make the product remarkable

• Provide more value to your customers

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• Why login?

• Why identify users?

• Why people like to know who is publishing what?

• Why does content have to appear trustworthy?

• Why do I want to get people interested in the website?

• Why do I want to get more money in ads?

• Increase Revenue!

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If you’re about to implement a feature that doesn’t support one of those values, chances are you’re

about to implement a non-valuable feature

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Make profit?

• Don’t try to be Facebook, Youtube, etc.

• Create a product that can be viable with a small set of users

• Find a price!

• 30-day free trial

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Some Secrets

• Stay focused, offer one solution to one problem

• Release very early

• Get feedback very early

• Incrementally improve your product

• Don’t forget to put a price on it

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Sofa• sofa-app.com

• Timing management for small teams and projects

• People simply record their time and team leaders can invoice / bill their customers easily

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References

• http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08

• http://cukes.info/

• http://wiki.github.com/aslakhellesoy/cucumber

Sunday, December 6, 2009