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Jams McConnell, Matching the Experience to the Brand, Screen Interaction M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/
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JAMES MCCONNELL 2013.02.06
MATCHING THE EXPERIENCE TO THE BRAND
M-DAYS
SCREEN INTERACTION
KEYWORDS
3
ENGAGINGAUTHENTICMEMORABLE
SCREEN INTERACTION
EXPERIENCE CHANGES BRAND PERCEPTION.
SCREEN INTERACTION
ALIGNBRAND
INTERNALLY
COMMUNICATEVALUES
EXTERNALLY
01 02
SCREEN INTERACTION
AN INTERACTION CREATES UX
WHICH MAKES US FEEL...
WHICH CREATES MEMORIES,
ASSOCIATIONS & STORIES
www.screeninteraction.com
We can make people’s lives easier through the digital products they use.
SCREEN INTERACTION 11
SCREEN INTERACTION
SCREEN INTERACTION
BENEFIT RECEIVER
SCREEN INTERACTION
BENEFIT RECEIVER
CUSTOMER
SCREEN INTERACTION 15
PersonalImpersonal
SimpleComplicated
UsableConfusing
OLD BRAND ASSOCIATIONS
NEW EXPERIENCE REALITY
SCREEN INTERACTION
THE CUSTOMER EXPERIENCE IS THE FULFILMENT OF THE BRAND PROMISE & VALUES.
SCREEN INTERACTION
THERE IS NO HIDING PLACE FOR A BRAND, THANKS TO MOBILE.
FINDEVALUATEAUTHENTICATESHARE
SCREEN INTERACTION
CHOOSERS,NOT USERS
18
SCREEN INTERACTION
CASE MOVIE
19
SCREEN INTERACTION 20
SCREEN INTERACTION
CREATING DESIRABLE EXPERIENCES
SCREEN INTERACTION
STORYTELLING01
SCREEN INTERACTION
AUTHENTIC02
SCREEN INTERACTION
THE SMALL THINGS03
SCREEN INTERACTION
SUMMARY(OR WHY HE WORE A KILT)
1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMAN
SCREEN INTERACTION
Reza AssarehBusiness Development
www.screeninteraction.com
+46 706 850 192
26
THANK YOU
James McConnellUX & Interaction Designer
+46 7 3333 7216
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