Masterclass Social Media

Timan Rebel

@timanrebel

timan@rebelic.nl

blog: http://rebelic.nl Masterclass Social Media

import java.IO

“Entrepreneur-in-residence is one of those only-

in-Silicon-Valley jobs. Smart people get paid to sit

around and think about new ideas, and investors

get the chance to join an entrepreneur early in a

new project.”

NY Times

social

media

600 weekends

“The Internet is only 15 years old.

It hasn't even had sex yet and

already it's dominating.”

Gary Vaynerchuck

1989

Tim Berners-Lee

“We you can't use a sword to make

a better sword. But with information

technologies it enables us to make

better information technologies.

That is amazing.”Ben Hammersley

1994Geocities

1997Six Degrees

2000

2001Sugababes.nl

2002Friendster

2003my___

2004 facebook

2004 hyves

2006 twitter

Web 1.0Portals

“Things change because of people

interacting with other people, rather

than technology really doing things to

people.”

Marc Earls

Web 2.0Social Media

Questions?

Social Media is about people

From sending

to communicating

People become more transparent

Expect companies to communicate

more transparent as well

Authentic

Hugh MacLeod

Addictive

“The sense of lacking”

Karin Knorr-Cetina

The next update is missing

The power of zero transaction cost

Ambient awareness

“very much like being physically near

someone and picking up on mood

through the little things; body

language, sighs, stray comments...”

Clive Thomas

Social media is personal media

combined with social communication

Questions?

Social Media is about translations

Translating real life objects

into social objects

“The Social Object is the reason two

people are talking to each other, as

opposed to talking to somebody

else.”

Hugh MacLeod

“Social Networks form around Social

Objects, not the other way around.”

Hugh MacLeod

Jyri Engstrom

“The sites that fail are just social networks.”

facebook = the past

foursquare = the present

? = the future

Could intent be translated into

a social object?

Questions?

Social Media thrives on mobile

Mass Starbuckisation of everything

everything on the go

(and exactly how you like it)

At a meeting. Good crowd

33% of all traffic is already mobile

on Mobypicture.com

“with mobile access more widely

available in 2015 than electricity in

the Middle East, Sub-Saharan Africa,

and South- and Southeast Asia.”

Cisco

Always connected

Instant satisfaction

Real-time

Questions?

Social Media is converging

“The internet itself will become the

social network.”

Jeremiah Owyang

Started with Facebook Platform

2007

Third party developers on

social networks

FarmVille’s Zynga IPO at $1.000.000.000

Facebook Connect

2008

Take your identity with you

on millions of websites

Facebook Social Plugins

2009

Every webpage becomes a

social object

personalization on every website

Google+

2011

Integrates its Social Media Platforms

Picasa, Buzz, Gmail with Youtube soon to follow

Questions?

The ROI of Social Media

Altimeter Group

79% of corporations are undertaking

social media efforts

“Companies who link to facebook or

twitter from their corporate website

are undoing years of marketing

investment. Instead, aggregate!”

Jeremiah Owyang

“What is the ROI of your mother?”

Gary Vaynerchuck

It’s about the connection

with the customer

Conclusion

The victory of networks

“Al Qaeda is a facebook page with a

weapons project.”

Ben Hammersley

Social Media becomes more and more like

real life

Who would have thought that...

Thank you

@timanrebel

Questions? :-)

Books:

Once your lucky, twice your good - Sarah Lacy

Crush it - Gary Vaynerchuck

Rework - 37 Signals