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Presentazione in Italiano su temi di social media marketing per EBA Forum 2010. This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Italian, for the Milan event EBA Forum http://www.ebaforum.it. For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
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social
what mktg
media
?massimo burgio global search interactive / sempo eba forum everything but advertising milano 12 maggio 2010
un passo indietro: cosa è social media
online practices and technologies that users adopt to share content, feelings, opinions, experiences,
and the same media. “wikipedia”
”social media isn't about big networks like facebook or myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
social media
un passo indietro: cosa è social media
”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
”people helping people finding stuff" “chris sherman, searchengineland / SMX”
social media
step 1: listen nuove forme di marketing intelligence
step 2: engage nuovi strumenti di online marketing
nuove 4P per il social media marketing
le 4P DON’T del marketing sociale
source: briansolis.com theconversationprism.com
social media marketing: facebook what?
social media strategies: per obiettivi
source: cmo.com
social media performance by channel
social media performance by channel
social media performance by channel
source: cmo.com
social media performance by channel
social media strategies: time + resources
iniziate chiedendo ai vostri utenti
dove? es. quali sono i vostri social networks preferiti? leggete blogs? andate online da casa, lavoro o cellulare?
cosa? es. usate gli RSS? quali servizi web vi aspettate dal nostro sito? quale FB app vi potrebbe servire? vi interessano le iPhone apps?
come? es. dateci feedback sul nostro sito (prodotto, servizio), come possiamo migliorare il nostro call center?
(remember) it’s all about the users, but it’s also all about the brand
customers + prospects il vostro target market
impiegati + stokeholders la vostra business “family”
fornitori e business partners il vostro business “ecosystem”
competitors non c’è bisogno di chiedere… =)
iniziate chiedendo ai vostri utenti
find your own social way
migliore soluzione per il vostro business?
grazie!
massimo burgio global search interactive / sempo
globalsearchinteractive.net massimo@globalsearchinteractive.net
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio
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