View
1.581
Download
4
Category
Preview:
DESCRIPTION
My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation! For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Citation preview
who is best to
massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
the social media marketing
opportunity exploit
exploit?
how to
the social media marketing
opportunity leverage
massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
social media
“wikipedia”
one step beyond: what is social media
online practices and technologies that users adopt to share content, feelings,
opinions, experiences, and the same media.
social media ”social media isn't just about big networks
like facebook and myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
one step beyond: what is social media
social media ”social media it's definitely not about
exploitation."
“massimo burgio, global search interactive”
one step beyond: what is social media
social search ”people helping people finding stuff"
“chris sherman, searchengineland / SMX”
one step beyond: what is social search
one step beyond: new mktg intelligence
step 1: listen
one step beyond: social marketing tools
step 2: engage
new 4Ps for social media marketing
4Ps don’t del marketing sociale
social media marketing: facebook what?
source: briansolis.com theconversationprism.com
social media marketing: facebook what?
social media strategies: by goals
social media strategies: by goals
source: cmo.com
social media strategies: by goals
social media strategies: by goals
source: cmo.com
social media strategies: by goals
social media strategies: time + resources
always ask your users first
where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile?
what? i.e. do you use RSS? which web services do you expect from our site? which FB app do you need? are you interested in iPhone apps?
how? i.e. give us feedback on our site / product / service, how can we improve our call center?
always ask your users first
customers and prospects your target market
employees and advisory boards your business “family”
business partners and suppliers your business “ecosystem”
competitors you don’t have to ask =)
(remember) it’s all about the users, but it’s also about the brand
find your own social way don’t exploit, contribute !!!
the best solution for your business?
thanks!
massimo burgio global search interactive / sempo
globalsearchinteractive.net massimo@globalsearchinteractive.net
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio
Recommended