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People Power: Harnessing Ci1zen Energy Through Social Media
Next 40 Minutes…
1) What is Gov 2.0?
2) How Do You Do It?
3) What’s Next?
Government 1.0
Town Halls ConsEtuent MeeEngs
These are sEll important!
Government 1.5
Streaming / Recorded Video Updated Websites
Improved access for more people!
Government 2.0
Mobile Apps Mashups
Engage them on-‐the-‐go!
Government 2.0 “the digital revolu1on is transforming government and poli1cs, slashing bureaucracies; improving services; producing innovaEve soluEons to some of our naEon's thorniest problems; changing the terms of the LeE/Right poli1cal debate; and offering ordinary people access to informaEon and individual influence unEl recently accessible only to the most powerful ciEzens…”
Government 2.0
“Ordinary people…possess informaEon – serious, expert, fact-‐based, scienEfic informaEon – to enhance decision-‐making, informa1on not otherwise available to isolated bureaucrats…and people are ready and willing to share that informaEon across geographic, disciplinary, and ins1tu1onal boundaries.”
OpenGovernmentIniEaEve.org/
OpenGovernmentIniEaEve.org/
OpenGovernmentIniEaEve.org/
Why It Matters to You!
• Accelerate digital conversion to save money • Increase ROI of investment in all online content and services • Reduce call / in-‐person volume by communica1ng proac1vely • Increase fee revenue in agencies where it is relevant • Improve quality of grantees • Increase healthy behaviors (flu shots, hurricane evacua1ons) • Save costs by decreasing mailing and paper costs
15
So How Do You Do It?
What We’ve Learned
• It’s REALLY hard • There’s a methodology and rigor • Lots of op1miza1on opportuni1es • Hard to be consistent • Difference between “doing it” and “doing it well”
IntegraEon with tradiEonal communicaEon = key to driving real results
So How Do You Do It Well?
Integrated Engagement
Engagement Formula
Find Out + Sign-‐Up + Learn + Act = RESULTS
(i.e. get flu shot, fill out census, apply for job)
500,000 Subscribers 20% Open = 100,000 Read Message
5% Take AcEon = 5,000 Extra Flu Shots
The same formula applies to social media
It’s easy to get set up and started…
But now what do you do?
Do it the old-‐fashioned way: talk to them!
It’s not about numbers. It’s about access / value.
Integrate with your web page via embeds.
Use ads to inform and inspire acEon
I don’t do shout outs (or give advice), but if I did….
Voices are valuable…
And voice + value leads to volume.
Give ciEzens a voice…and amplify it!
Are you brave enough (to trust)?
LocaEon, locaEon, locaEon… and I mean hyper-‐locaEon.
Folks know what they need…are you listening?
Wow!
hjp://511contracosta.org/
~50
hjp://www.govloop.com/
1. Learn from peers / experts.
1. Learn from peers / experts.
2. Share your success stories.
3. Connect with colleagues.
Not a Fad, But a Philosophical ShiE
Time to Tap People Power
Not Exclaim, But Engage
Listen and Learn
Not the Officeholder, But the Office
Leave a LasEng Legacy
Facing Challenges? We Can Help.
Have a Team that works on: • Training (digital communica1on to social media) • Strategy (assessment and ac1on plan) • ExecuEon (help actually do the work)
Have helped: • Increase sensi1ve collaboraEon between federal agencies • Help mobile workers share 1ps and updates in real 1me • Help an agency build an online community with the public • Recruit ciEzens to help shovel neighbors in need
Steve Ressler President and CEO Founder@GovLoop.com @GovLoop
Plugged in to Your Peers
Andrew Krzmarzick Community Manager
Andrew@GovLoop.com @KrazyKriz
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