Marketing Plan - RKCL

Heartiest wishes from RKCL

Congrats to all of you for your massive

support in making people RS-CIT Literate

UDAIPUR DIV. C0NTRIBUTION

Population & ITGKs Share

Business PotentialTarget Group Size

Govt. Employees 5 Lakh approx.

X Std. Students 10 Lakh approx. per year

XII Std. Students 7 Lakh approx. per year

University Students 10 Lakh

We have been able to only train

3 Lakh learners in past 3

years..so sky is the limit..go for

it !!!

Last Year Achievements• Examination Calendar standardized• Transparency in Scheme Allotment• First time in RKCL’s history all

PSA/DLC/ITGKs came out collectively for the mega marketing campaigns

• First time we crossed 60,000+ admissions in Summer batches (April – May - June 2012) i.e. First Quarter

• Online Payment Facility• RFO Mode facility• ERA installation at 99% ITGKs

Expectations from ITGK end• Gyan Kendra should have at least 25 paid

admissions in each batch in order to ensure sustainability on RS-CIT only

• ERA based teaching methodology (TAC/Mid-term)

• Minimum 50 admissions for renewal

• Minimum 20 admissions for scheme eligibility (may vary from scheme to scheme)

Summer 2012 Marketing Flashback

Accomplishments of Summer Marketing

• Overwhelming ITGK participation on 4th April Event made all the difference.

• First time in RKCL’s history many ITGK came out for the mega campaign.

• First time we crossed 60,000+ admissions in Summer batches (April – May - June 2012) i.e. First Quarter

Accomplishments of Summer Marketing

• ITGKs adopting Innovative Marketing methods with a go getter attitude; frequent outdoor promotions are on an all time rise.

• RS-CIT Brand got the much needed visibility boost.

• Focus on Paid Admissions rather than waiting for long drawn Schemes.

• Many of the ITGKs actively pursuing SUPW model based academic learning via ERA.

Accomplishments of Summer Marketing

• Adoption of Take A Challenge utility by many ITGKs on ERA & thereby giving a wholesome hands on IT experience to the learners.

• Extensive use of unlimited Internet connection for learners

• Attention to Quality rather than Quantity in order to generate market good will & reap the benefits of Word of Mouth publicity

Rural Success Story –Grass Root Level

• Kelwa Village at Rajsamand District

• ITGK = Shree Balaji Computers • Success Survey by RKCL = 21st

June 2012• 50-60 students of age group 10-

16.

Rural Success Story –Grass Root Level

• All started RS-CIT learning on ERA via Take A Challenge .

• Learner confidence on IT skills growing with each passing day.

ROAD AHEAD

Innovative Marketing Ideas – Explore the Unexplored

• Batch send off function– Send off function/Trip/get together/games etc

– Enjoy, entertain and build a bonding.

– Ask to arrange official visit with the help of current

office going students.

– Conversion of students for upcoming advanced job

oriented WAVE courses of RKCL

Innovative Marketing Ideas – Explore the Unexplored

Batch send off function

Innovative Marketing Ideas – Explore the Unexplored – Events

at ITGK

Welcome with SnacksRangoli CompetitionAntakshariMusical ChairDum-SharazChess CompetitionHandwriting CompetitionRS-CIT Quiz CompetitionDance Competition

Performance base Awards Distribution

HSC Toppers Awards Distribution Dinner

Innovative Marketing Ideas – Explore the Unexplored – Umbrella

distribution for Monsoon

What’s Next ?? – Future Action Plan : Aug to Sep 2012

• Important Observances.• Activity Calendar for next 2 months.• At least one event by ITGK

weekly/biweekly.• RSCIT promotions 24X7 everywhere.• Leverage on learner loyalty to spread

Word of Mouth publicity.

Important Observances = August 2012

Date Event

2nd August Raksha Bandhan

5th August Friendship Day

10th August Janmashtami

12th August International Youth Day

15th August Independence Day

19th August Eid/ World Photography Day

Important Observances = September 2012

Date Event5th September Teachers Day

8th September International Literacy Day

19th September Ganesh Chaturthi

21st September International Day of Peace

27th September World Tourism Day

Event types…Daily eGift

No. Name of e-gift

1 Reading an e-paper

2 Play and Download Games

3 How to refill prepaid mobile phone?

4 Typing in Hindi

4 Send email in Hindi

5 Search Information in Hindi

6 How to have computer fun?

7 Booking Movie Tickets

8Online Audio/Video Chatting

10 Record and Send Voice Email

Event types…School Mapping & Contact

Mapping and contacting

the schools for IT

lectures & ERA demo

Event types…RSCIT brochure/hand outs to be spread in market during July-Aug

DLC/ITGK ties up with Commerce,

Arts and Science classes :

–Academic Book sellers

–School material providers,

Colleges

Event types…Senior Citizen workshop

– Email/VDO chat via Skype– Simple calculation in excel

• Eg Interest on FD,– Playing a CD/DVD– Chatting– Online bill payment– Presentation on how ATM works– Online bank money transfer

• Online Holy Arti/Darshans

Event types…RSCIT branding at key places

1. RS-CIT Posters/Hoardings at Employment Exchanges

2. RS-CIT ads at major malls, market places, adda joints, thadis, etc.

3. RS-CIT ads on State Bus stands

4. RS-CIT Road Rallies (Bike/Auto)

Event types…IT kiosks at key places

Event types…School Idols

• Make leaflets with our students photographs – Brand Ambassadors

• Make hoarding banner with respective school students photos who have done RS-CIT with excellent marks. And mount it in that school.

Event types…Refer a Friend

• Sanganak Dost – Request all RSCIT learners to bring a friend along with them to ITGK for a joint class session – once a week.

• Conduct Digital Saksharta Survey of all such guests & explain them the benefits of IT.

• Show them e-portfolios of their friends & thus build e-camaradere amongst them.

• The RSCIT referrer learner gets a memento.

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

Launching…New WAVE Courses Brief & Career Counseling

WAVE ’s New Courses-ITGK Eligibility

ITGK- Eligibility to opt for WAVE Courses

ITGK must have 20 Paid learners in April -August

Registration fee Rs. 750 per Course for this calendar year (July to Dec )

Interested Gyan Kendra can Submit the EOI for these courses.

Registration Fee payment link available by 20th August.

Launching…New WAVE Courses Share Pattern

Course Fee ITGK Share

DTP 3000 2000

C 3000 2000

C++ 3000 2000

Remember:- Most effective Marketing = WOM

RSCIT Idol = IT Quiz Show..a grand success at Alwar (23rd June 2012)

RKCL joins the Social Bandwagon – RS-CIT brand goes viral on Web

• RKCL on Facebookhttp://www.facebook.com/RKCLINDIA

• RKCL on SlideSharehttp://www.slideshare.net/RKCLINDIA

• RKCL Important Download Pagehttp://www.rkcl.in/downloads.html

• RKCL Dedicated Marketing Web Pagehttp://www.rkcl.in/marketing.html

RKCL on Facebook – 438 Likes/Fans & still counting….

RKCL on Slideshare – 88+ must have docs made online & counting

RKCL Download Page – must visit for all ITGKs

RKCL Dedicated Mktg. Page– must visit for all ITGKs

Now lets Pledge to take RS-CIT to greater heights

“Hoonar ka Kadar sirf aur sirf @RS-CIT…”