M-Days 2010 Smaato Harald Neidhardt App Panel

StartUps in ApplicationsInnovation & Trends in Mobile

Flirtomatic - Udi JacobiYoose - Christian Geissendörfer

7P - Marc O. SchmögerAloqa - Johannes Martens

itsmy - Vince Stayblaka-aki - Ralph RiekeGeoVoucher - Till Issler

skobbler - Marcus Thielking

M-Days, Munich, January 2010

Alan Kay: Dynabook

Mobile Device Innovation

20071993

2012 ?

2010

The App Explosion

Branded Apps

BMW Z4: 1million downloads in few weeks

Branded Apps

Coke: 1million downloads in few weeks

Branded Apps

BarclayCard: 2million downloads in 5(!) days11million downloads total

11million

#1 challenge: Monetize Global Traffic

Smaato SOMA34 ad networks2200 publishers

3 billion ad requests

Jury Members 2009:Jury Members 2009:Mark Wächter (Mobile Monday,BVDW)Michelle Sklar (bnetTV)Peggy Anne Salz (MSearchGroove)Ragnar Kruse (Smaato Inc.)Rudy De Waele (dotOpen/mTrends)Tomi Ahonen (Author)Trey Harvin (mobiThinking)

245 Nominees & Entries19 countries19 countries

FINALISTS 2009 FINALISTS 2009

Aloqa, Buzzd, BarclayCard (Aloqa, Buzzd, BarclayCard (FishlabsFishlabs), ), Flirtomatic, goal, Flirtomatic, goal, itsmyitsmy, , Lance!, Little Spender, Lance!, Little Spender,

Lucky (NearbyNow), MoTweet, Lucky (NearbyNow), MoTweet, Sherpa, SPB TV, Sherpa, SPB TV,

waze, YOOSE, Zensifywaze, YOOSE, Zensify

M-Days, Munich, January 2010

StartUps in ApplicationsInnovation & Trends in Mobile

Flirtomatic - Udi JacobiYoose - Christian Geissendörfer

7P - Marc O. SchmögerAloqa - Johannes Martens

itsmy - Vince Stayblaka-aki - Ralph RiekeGeoVoucher - Till Issler

skobbler - Marcus Thielking

www.smaato.com ▪ www.smaato.mobi

Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

99% fill rate ▪ 30+ ad networks ▪ 215+ countries

The leading Mobile Ad Optimizer

Harald NeidhardtCMO & Co-Founder

harald@smaato.com

Smaato Inc.3 Lagoon Drive, Suite 170Redwood Shores, CA, USAT: + 1 (650) 286-1198F: + 1 (650) 240-0708

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