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Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Jim Brown, CTO Cloundmade
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Mobile Geo Services
Jim Brown – CTO CloudMade
All maps in this presentation are © 2009, CC-by-SA OpenStreetMap.org Contributors
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CloudMade Powers Geo Applications
Not for Tourists - Travel
Roadee - Vehicle Navigation
Trails - Sports Tracking
Dopplr - Social Travel
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A Platform for all Geo App Needs
Navigation Geocoding Map Display
CloudMade Server Side Components
Revenue Generation
High availability, high performance services. We manage the servers so you don’t have to!
CloudMade Device Libraries
iPhone Android J2ME RIM
Javascript Flash Symbian .NET
Range of device libraries - many built on leading open source components
Developer Applications
Real Estate Navigation Sports Tracking Travel
Productivity Productivity Lifestyle Photography
Games Education Social Networks News
Rich platform supports development of a huge range of application types
RESTful HTTP APIs give direct access to all our services. For curious hackers and innovation leaders
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Maps that look right – Style Editor
`̀Making Money
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Nav category rank
Top 10
Top 25
Top 50
Top 100
20,000
15,000
10,000
5,000
Un
it S
ale
s Per
Mon
th iPhone top 25?
20,000 units per month @ $1.39 net = $27,800 net per month
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Other spots in the top 100
Nav category rank
Top 10
Top 25
Top 50
Top 100
20,000
15,000
10,000
5,000
Un
it S
ale
s Per
Mon
th
20,000 units = $27,800 net per month
7,500 units = $10,425 net per month
2,500 units = $3,475 net per month
1,000 units = $1,390 net per mth
`̀Other sources of revenue
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“In application” sales
Sales to open functionality or download data are supported by the iPhone store and are expected in other app stores over time.
Revenue from:Subscription access to functionalityDownloaded map dataUn locked features
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Advertising Revenues
Most of the impressions that will hit consumers, and most searches that are contextually and location oriented, will occur through highly targeted and trusted vertical apps not through broad horizontal applications. The vertical apps will often carry a strong social component that keeps them relevant to the end user.
Revenue from:Location Based AdvertisingSponsored POIs
`̀Coming soon from CloudMade
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MapZen – community mapping
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Full Turn by Turn Navigation
• Create navigation apps that can compete with Tom-Tom, Navigon and others
• A complete server side routing solution, including support for re-routing, different speed profiles and avoiding blocked roads
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Vector maps
http://alpha.vectors.cloudmade.com:5000/
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A one stop shop for map data
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Native Data Market Place support from CloudMade’s iPhone library means less time coding
`̀How to get started?
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developer.cloudmade.com
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Thanks for listening.
Jim Brown
developer.cloudmade.com
jim@cloudmade.com
twitter.com/james_w_brown
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