View
294
Download
0
Category
Tags:
Preview:
Citation preview
API Possibilities
LinkedIn APIs … what are they?
2
LinkedIn Data
APIs
Mobile Sites & Apps
Desktop Sites & Apps Profile
Newsfeed
Company
Groups
LinkedIn data …
3
Profile
Newsfeed
Company
Groups
• Name • Job Title • Company
• Industry • Location • Experience • Education • Groups
Joined
…
• Company Name
• Company Size • Industry
• Products & Services
• Followers • Company
Updates …
• Status Updates
• Authors • Likes • Shares • Follows
• Comments …
• Group Name • Discussions • Authors • Likes
• Shares • Follows • Comments
…
Complete list at http://developer.linkedin.com/documents/profile-fields
Combining with other data …
4
LinkedIn data
Hilton data
Google Maps data
Personalise and amplify …
5
Allow access to
LinkedIn profile
Personalised app
Share Refer
Connection list
Message to selected
connections
Status update to
1st connections
Profile data
Ad, InMail,
Status update
Things you can do …
Basic Plugins
Profile Analyzer
Advisor Finder
Product Promoter
Event Promoter
Content Amplifier
Connection Map
Exchange App
Many more …
6
Basic Plugins …
7
http://developer.linkedin.com/plugins
Profile Analyzer …
8
Objective
User Journey Sign In with LinkedIn (on IE
Homepage)
Answer 3 questions
See personalized suggestions
on ideal Masters degree
Share with network and
contact IE reps via pre-
populated form
Increase brand and product
awareness via useful tool
The IE Master Finder www.ie.edu/business-school
Solution Provide potential students with
personalized degree
suggestions
ES
Advisor Finder …
10
Objective
User Journey Sign In with LinkedIn (on
Ameriprise Find An Advisor
page)
See personalized list of
financial advisors in network
(and see how user is
connected to them)
Easily connect with advisors
and share tool with network
Tap LinkedIn connections to
make advisor referrals
Find an Advisor www.ameripriseadvisors.com
Solution Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise financial
advisor
US
Product Promoter …
12
Objectives Promote the Note II in an
engaging way to professionals
in 7 markets
Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com
Solution API-based competition
microsite showcasing Note II
features in 5 languages and
optimised across desktop,
tablet, mobile
EMEA & APAC
User Journey Landing page with 5 key
Note II features, vote tally,
and comments
Vote/comment on favourite
feature, best comments win
devices (5 per market)
Share via LinkedIn and other
social channels
Event Promoter …
14
Objective
User Journey Register for live event via
LinkedIn Sign In
Invite connections to
event, share event with
connections, comment
during event
Contact Dell via pre-
populated contact form
Promote live event and
generate leads
Dell Innovation Live Event www.dellinnovation.com/fr
Solution Enable members to easily
register for, participate in,
and share a live event
FR
Content Amplifier …
16
Objectives
User Journey View specially created
data-based leisure
content
Sign in with LinkedIn for
higher relevance
Easily share content with 1st
connections
Reach CMOs in an
innovative way (via data-
driven leisure content)
Amazing Data www.lesclesdelavaleur.fr
Solution Content hub to publish and
promote leisure content
specially created around
data hooks from IBM
FR
Performance …
18
• KPIs are tracked and reported via real-time online dashboard
• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
Next Steps …
LinkedIn APIs are NOT for commercial use
For commercial use, only 2 options:
1. Get an Exception for your creative agency
2. Engage one of our Certified Partners (CDP)
These options come with legal clearance,
higher limits, direct support (and involve a
commercial agreement with LinkedIn)
19
Learn more …
Visit developer.linkedin.com
Contact us at:
marketing.linkedin.com/contact
20
Recommended