Link Building: Corporate Espionage Techniques

How to find out whois linking to your

competitors and getthem to link to you!

CorporateCorporateEspionageEspionage

896 Arboretum CircleSagamore Hills, Ohio 44067

440.306.2418

www.TheSearchGuru.comResults@TheSearchGuru.com

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What are inbound links?What are inbound links?

An inbound link is a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website arecalled inbound links.

Google interprets a link frompage A to page B as a vote,by page A, for page B.

These “votes” are thenused to help determinethe overall relevance andquality of page B.

How do your links stack up against your How do your links stack up against your competitors?competitors?

If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher.

A lower ranking will likely translate into fewer leads, sales and profits for your site.

Good links are hard to find…Good links are hard to find…so where do you look? so where do you look?

Your competitors, of course!

Identify the competitionIdentify the competition

Brainstorm a list of your top competitors.

Use Internet tools to search on yourproduct types to see who offers thesame products or services.

Look at companies who offersimilar products in adifferent businesscategory.

Check out the competition by using online Check out the competition by using online tools to view the sites that link to your tools to view the sites that link to your competitorscompetitors SEO for Firefox Plugin

http://tools.seobook.com/firefox/seo-for-firefox.html

Another tool…Site Explorer from Yahoo!Another tool…Site Explorer from Yahoo!

http://siteexplorer.search.yahoo.com/

Another tool…Compete.comAnother tool…Compete.com

http://referralanalytics.compete.com/

Another tool…Google Blog SearchAnother tool…Google Blog Search

http://blogsearch.google.com with link:example.com

Another tool…Google.com advanced syntaxAnother tool…Google.com advanced syntax

http://www.google.com/with allinanchor:companyurl (with no .com or www)

Are all links “good” links?Are all links “good” links?

The simple answer is no.

The higher the quality of page A, the more weight is given to their vote for page B.

A quality site to get a linkfrom will offer content thatis relevant to your site.

Go get those links!Go get those links!

Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site.

Compliment the value of their site, and point out the reasons that linking to you would benefit their site.

Go get those links!Go get those links!

Dear Web Administrator,

I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at http://www.widgetsite.com/page.html. ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy.

For your convenience, here is the information for the ABC Example Company link:

Title – ABC Example CompanyURL - http://www.example.com/Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs.

Thank you for your consideration.

Regards,John Smith

Go get those links!Go get those links!

Write articles that will benefit other complementary sites. Offer to give the complementary sites the free content but require a link back to your site.

Get the links your competitors can’tGet the links your competitors can’t

Offer unique content. If you are the only site with certain information, people will link to you.

Offer something your competitordoes not, such as: Quizzes or games about your

product

Tools

Videos about your products

Use only honest techniques.Don’t try to cheat. You will becaught.