Leverage Collaboration for Innovation - SPS Denver 2015 UPDATED

Leveraging Collaboration for Innovation

Jan 2015SharePoint Saturday | Denver, CO

Technology is being used to disrupt and reinvent entire Markets, Products and Services in ways never thought of years prior.

• Social-ability of Technology (ie; Tribes)• Access-ability of Technology (ie; Mobile)• Use-ability of Technology (ie; Persona)• Extend-ability of Technology (ie; Cloud)• Connect-ability of Technology (ie; Internet of Things)

Executive Surveys

CEO’s …~90% site INNOVATION led growthas a top strategic priority

Sources: BCG, Forbes4

90%

Executive Surveys

CIO’s …66% see COLLABORATION as key to driving INNOVATION

5

66%

Innovation Roadblocks

6

Myopic

Leadership

• Vision• Strategies• Priorities• Silos• Staff• Funding• Incentives• Time• Measurements• Failure• Framework• Centralized Control• Infrastructure• Pride• Support• Culture

Barriers to Innovation

7

Connected Vehicles

8

Connected Appliances

9

Connected Businesses

10

Collaboration & Innovation 11

Satya NadellaCEO Microsoft

Source: DigitalTrends

“Our industry does

not respect tradition

…

it only respects

innovation.”

Agenda

• The Basics

• The Case

• The Stories

• The Culture

• The Next Steps

12

Agenda

• The Basics• The Case

• The Stories

• The Culture

• The Next Steps

13

What is Innovation

“Innovation is finding a new and better way to

meet your clients’ needs.”

Source: 7 Forces of Business Mastery

Tony Robbins

14

Innovation is Problem Solving

Entrepreneurship Collaboration

Invention

15

Innovation Myths

• It’s A Management Thing

• It Requires A Special Degree (ie; MBA)

• It’s Someone Else’s Job Role & Responsibility

• It Takes Too Much Time

• It Consumes Too Much $$$

16

Innovation End Game

18

FunctionalInnovation

ProgressInnovation

EmotionalInnovation

It’s About Working Better Together

ManagementEmployees

Partners Experts

19

It’s About Your Mission & Vision

20

Build A Better Light Bulb Challenge

21

Characteristics of Innovation

• Relevant

• Rebel Mindset

• Messy Process

• Customer Focused

• Creative Ideas

22

23

Types of Innovation

#1 - Disruptive• Grace Choi – 3D Printed Makeup

• Now at ~57,000,000 views

24

Types of Innovation

#2 - Incremental

25

Agenda

• The Basics

• The Case• The Stories

• The Culture

• The Next Steps

26

Why Innovate

27

“Business As Usual”

28

“Innovation is foresight with hindsight.”

“Business As Unusual”

29

Why Innovate

Source: HBR.org (Sept 2014)

Competitive ForcesU.S. Patent

Applications(over last 50 yrs.)

Global Startups(over last 50 yrs.)

Global EconomicCompetition

IncreasedFrom

100k to 600kPerYear

IncreasedFrom

10M to 100MPerYear

Alibaba (China) vs.

Amazon (U.S)

Success: Ability to manage uncertainties in new ways30

Why Innovate

Technology Forces

31

Why Innovate

Social Forces

32

Build A Better Light Bulb Challenge

Vision• Light without electricity

Objectives• Provide stable power source • Reduce electrical bills

34

Focus• Sunlight• Available recyclable materials

Boundaries• No electricity available• Sustainable materials• Low/No maintenance

Agenda

• The Basics

• The Case

• The Stories• The Culture

• The Next Steps

35

Michelin PAX Tire System

The Next Brilliant Idea• Early 1990’s• Run-Flat Tire• Invented TPMS• 125 Miles @ 55 MPH• Researchers, Designers, Engineers

Partners, Competitors, Dealers

Benefits• Safety• Affordable• Efficient & Convenient

37

Michelin PAX Tire System

Blind Spots• Service Stations• Customer Experiences

Source: TheWideLens

GreatIdeas

GreatExecution

GreatDistributionNetwork

Service StationsSpecial Equipment

Customers$$$ Replacement Tires

Discontinued Tires In 2008

38

Source: CNN.com39

Beyond Movie Rentals

Moving Beyond Movie Rentals

40

Using Big Data To Engage Customers

Moving Beyond Movie Rentals

41

Keep Moving … Keep Swimming

Innovation Is Ongoing

“My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.”

Lewis Carroll, Alice in Wonderland

42

Agenda

• The Basics

• The Case

• The Stories

• The Culture• The Next Steps

43

Culture of Innovation

Consider The Whole Ecosystem 44

“Find Your Blind Spots” 45

Culture of Innovation

“Find Your Blind Spots”

Perceptions• Bugs in lights are not

recommended

Implications• May imply to clients that

other areas of the operations are messy as well

46

Culture of Innovation

“Diversity Is Key” 48

Culture of Innovation

50

Culture of Innovation

“Focus” 51

Culture of Innovation

52

Culture of Innovation

“Walk In Another’s Shoes” 53

Culture of Innovation

“Learn To Be Vulnerable” 54

Culture of Innovation

“Where Are You” 55

Culture of Innovation

“Identify Root Cause” 56

Culture of Innovation

Define The Parameters/Boundaries

• Time (Necessity)

• Cost (Affordability)

• Resources (Power, Materials)

• Location (Remote, Populated)

• Sustainability (Frugal)

• Long-Term Maintenance (Dependable)

• Markets (Target Audiences)57

Culture of Innovation

58

Culture of Innovation

59“Embrace Failure”

Culture of Innovation

60“Separate Operations from Innovation”

Culture of Innovation

61Waze App: Social & Gamification

Culture of Innovation

Agenda

• The Basics

• The Case

• The Stories

• The Culture

• The Next Steps

62

More Power Than a 50 Watt Bulb“Change One Life … Then The World”

Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity

Source: BBC

63

Build A Better Light Bulb Challenge

Voice Of The Customer (VOC)

64

In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question …

“There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage –where’s the car?”

65

A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered …

• Most people swept their floors before they mopped

• People assemble a system of largely unbranded products to get the job done

• Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor

• People wore old clothes when they were cleaning because it was a dirty job

Voice Of The Customer (VOC)

Source: Webrtcworld66

They reviewed the videos back at the office and arrived at their epiphany moment …

• Half of the steps related to cleaning the floor

• Half of the steps related to cleaning the mop

Voice Of The Customer (VOC)

67Source: Swiffer

Voice Of The Customer (VOC)

68

Infrastructure InnovationInfrastructure leaders believe that constant innovation represents their only chance of meeting user expectations and business demands within budgetary constraints.

• Deploy a consistent technology platform, rather than stitching together a jumble of legacy systems

• Cloud Computing – private, public, virtual, platform services

• Data Access & Analytics – low cost storage, platform services for crunching massive structured and unstructured data

• Unified Communications – voice, video, email, chat

• Mobility – provide ease of use for BYOD (phone, tablets, laptops, etc.)

69

Efficiency Innovation

70

Process Innovation

Problem: Declining Customer Satisfaction

Symptoms: Delays in Prescription Fulfillment Process

Key Common Questions Not Answered Up Front

- Have You Changed Jobs

Root Cause: The Insurance Check was happening after the

customers left the pharmacy

Impact: 4,000 CVS Pharmacies in U.S.

Process Innovation

Innovation Framework: Effectuation

Innovation Framework: Effectuation

Innovation Framework

Open Innovation In Action

… And That’s What You Have To Figure Out

Just One Thing

Source: City Slickers

The Secret To Innovation

Just One Thing

P & G Swiffer Sweeper

The Secret To Innovation

Just One Thing

Tesla Electric Cars

The Secret To Innovation

Just One Thing

CVS Prescriptions

The Secret To Innovation

Just One Thing

FarmLogs Farm Management

The Secret To Innovation

Just One Thing

Alfredo Moser Plastic Light Bulb

The Secret To Innovation

Resources

85

• The Wide Lens: Book• Innovators DNA: Book & Web Site• Innovators Dilemma: Book & Web Site• Innovators Method: Book & Web Site• Innovators Solution: Book & Web Site• Innovators Prescription: Book & Web Site• A Liter of Light• Grace Choi – 3D Printed Makeup• Effectuation• The Future of Innovation• Pera Training Case Studies• McKinsey Insights & Publications• Innovation-Framework• People & Innovation• CVS Innovation• Crowdsourcing Open Innovation

Kerry DirksTwitter …… @kerdirksLinkedIn …. kerdirksBlog ……….. kerdirks.wordpress.comEmail ……… kerdirks@yahoo.com

Thank You