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Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010
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Let’s talk ProductRaimo van der Klein, CEO
© 2010, Layar B.V.
Layar Active users (last 30 days)
400.000
475.000
550.000
625.000
700.000
5/9/10
5/16/10
5/23/10
5/30/10
6/6/10
6/13/10
1.600.000 people since January.
© 2010, Layar B.V.
716.000 Active users
© 2010, Layar B.V.
0%
13%
25%
38%
50%
1 layer 2 layers 3 layers 4 layers 5 layers more
Average amount of Layers opened by users
Version 3.0 & 3.1Version 3.5.1 (Stream)
How many layers dopeople experience?
© 2010, Layar B.V.
Three product dimensions
1. Business models for publishers
2. Medium specific discovery mechanism
3. ...
© 2010, Layar B.V.
Payments
Next Steps?
Global Payments. Soon!!
© 2010, Layar B.V.
Two levels of discovery
CatalogLayers
StreamSituation Awareness
© 2010, Layar B.V.
Medium specific discovery
Television Magazines Internet
© 2010, Layar B.V.
Stream intentions
Part of daily life
Less Drama
Context Dynamic
© 2010, Layar B.V.
2.000.000 lists served
© 2010, Layar B.V.
Nice move!
© 2010, Layar B.V.
No choicesBut content
© 2010, Layar B.V.
1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live5. A high-value POI with actions or 3D is more likely to rank high.
Five Tips for Layar Stream:
© 2010, Layar B.V.
Discovering content
?
© 2010, Layar B.V.
Discovering content
?
Mobile Coupons
© 2010, Layar B.V.
Discovering content
?Dating
© 2010, Layar B.V.
Discovering content
?
Checkins
© 2010, Layar B.V.
Discovering content
?
Event tickets
© 2010, Layar B.V.
Discovering content
?Departure times
© 2010, Layar B.V.
Discovering content
?
Future buildings
© 2010, Layar B.V.
Discovering content
?Games
© 2010, Layar B.V.
Discovering content
?
Nature trails
© 2010, Layar B.V.
Discovering content
?
Restaurant reviews
© 2010, Layar B.V.
Discovering content
?...a new category
© 2010, Layar B.V.
What is missing?
© 2010, Layar B.V.
Three new dimensions
1. Business models for publishers
2. Medium specific discovery mechanism
3. Open the platform for users
© 2010, Layar B.V.
Discovering content
User placed objects
© 2010, Layar B.V.
Leave & share messages
© 2010, Layar B.V.
Introducing FLOATICONS™
Rhymo: Working on my presentation for Layar NEXT
© 2010, Layar B.V.
Animation
© 2010, Layar B.V.
Feed a cookie!
© 2010, Layar B.V.
© 2010, Layar B.V.
© 2010, Layar B.V.
© 2010, Layar B.V.
Today: Demo with Layar Team
Next Week: BETA 3.9 client for developers
July: Release 4.0 release
Phased Launch:
Foundation is laid!
Layers Discovery
Objects
One more announcement!
© 2010, Layar B.V.
Image Recognition
© 2010, Layar B.V.
Video!!!!
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