Let’s not get web wrong for innovation

Opportunities within Indian Web

Aji Issac MathewCo-Founder, http://community.TechShu.com

Let’s not get web wrong• It is not just for content• It is not only about websites• It is not only about global solutions• It is not only about PCs• And a lot other things by which you limit web

It is also about• Web products• Web (is Networked)• Beyond PC

(Mobile/HandHeld devices)

• Community• Faster & Easy

Transaction• Recommendation/Info

analysis

http://community.TechShu.com - Our Knowledge sharing happens here

Understand Web for Web Innovations

• Connected (Amazingly, do we have another network like web)

• Technology Layer / Interface Layer (both optional)

• On-demand / Pushy (both options)• Easy to Use• Search across Web• Growing / Will it ever Die? • Sharing is Easy, Easier and Easiest

http://community.TechShu.com - Our Knowledge sharing happens here

Crazy buzzer

• It spreads much faster, making..breaking companies/ideas/..

• Easy to create buzz

http://community.TechShu.com - Our Knowledge sharing happens here

Web is Gold rush

• Jeff Bezos, Amazon

Web …. is like 1802 Hurley washing machine

Let’s forget Gold for this presentation and focus on 1802 Hurley washing machine

http://community.TechShu.com - Our Knowledge sharing happens here

Where is the scope of innovation?

• Filling gap – fulfilling needs & wants, providing solutions (that was previously difficult to solve)

• Improving existing solutions• Understanding new problems & solving it• Tech stuffs has low life cycle• Local• Awareness• Welfare, Gov, School/College, consumer,

everywhere.

http://community.TechShu.com - Our Knowledge sharing happens here

Secret/Myths

• Cost?• Technology?• Knowledge intense?• Right time? Not for

students?

http://community.TechShu.com - Our Knowledge sharing happens here

India Disadvantage

• Low access to Mentors• Funds (no/ may be)• Low Tech community• Low innovation at Corporate level (its

changing)

http://community.TechShu.com - Our Knowledge sharing happens here

India Advantage

• Undiscovered Local problems

• Successful online business models (Offline / US )

• Low cost• Plenty, Plenty and

Plenty of Gold

http://community.TechShu.com - Our Knowledge sharing happens here

http://community.TechShu.com - Our Knowledge sharing happens here

http://community.TechShu.com - Our Knowledge sharing happens here

Setting up a web solution

• Identify the Problem & Solution

• Requirement:– Website (Interface)– Backend– Promotion – Extending the website

(Devices/web platforms like FB)

http://community.TechShu.com - Our Knowledge sharing happens here

• Website– Domain– Hosting– CMS (open source Wordpress, joomla, drupal)– JS/CSS/HTML

• Backend– PHP / DotNet / C / Python / Perl– MySQL/Any DB– API & more …

http://community.TechShu.com - Our Knowledge sharing happens here

• Promotion– Search Engine (Organic & PPC)– Paid Ads (PPC & Others)– Affiliate marketing– Social Media– Brokers / Reviews– Best Promotion (Viral / Integrated, informational)

http://community.TechShu.com - Our Knowledge sharing happens here

In Kolkata

• Startup Saturdays• OCC• TIE• Seeders• Many more ….

Come, discuss, get mentors, get funds, get incubators, get support & GROW

http://community.TechShu.com - Our Knowledge sharing happens here

Q & A

Thanks,Aji Issac (AjiNIMC)Founder, SEOforClients.com & TechShu.com

www.LPIIT.com - Making you ready for IT, practical classes

http://community.TechShu.com - Our Knowledge sharing happens here