Lean Video Tactics for the Content War

ENTRENCHING TOOL

Lean Video for the Content WarEmerging Tech Conference #ETCDallas

@RobertRiggs

The Texas Daily | KTXD-TV | Ch 47 BackyardMBA

Telling Stories in the Digital Age

I got mine first...take that Stephen

The Back Button is the Biggest Threat to your Content

Viewers do not forgive poor audio

”The SOUND and music are fifty percent of the entertainment in a movie.”

Courtesy: LUCASFILM Ltd

#soundfails

TonySchwartz.org

The distance from the person on camera to the audience is the distance between their lips and the microphone.

Johnny Carson was Always Closer to his Audience

The boom mic is way up here.

Invest in a Good QualityCondenser Microphone

It’s Good at Picking Up Minute Detail SoundsEspecially the Human Voice

Produces aNatural-Clean-Clear Sound

SHOTGUN MICAn all purpose directional condenser mic

Shotgun on a boom

Handheld Shotgun

Avoid recording audio in spaces with hard surfacesThis room needs to be deadened

Install acoustic sound panels to deadened the room

ZOOM Q3HDGreat for video blogging

GoPro Camera Resources

Great for outdoors in bright sunny days

Jerry-rigged for shooting docs in the bush

Give the viewer dramatic camera angles

Great for time lapse videos

Avoid backlighting

Too much shadow

Too hot from backlightRule of thumb: the subject should always face the light

Great Tutorials

Shop LightsDaylight Color CFL BulbsRosco Diffusion Material

Zgrip iPhone Jr. with Apogee MiCzacuto.com

apogeedigital.com

There’s an app to control the iPhone lens

Shoot with the phone on the horizontal axis

West, Txfertilizerexplosion

Rode SmartLavLavalier Microphone

Rode.com

Record Audio on one iPhoneand shoot on another

Great software for synching the audio in editing

Digital CinemaHDSLR

It’s Gone Hollywood

Must Watch Tutorials

Fits In Tight Spaces

High Definition

Audio Recorder for Separate Tracks