Lean Product Management - ACE 2015

Lean Product Management

Melissa Perri melissaperri.com

@lissijean | #aceconf

But I do Agile…

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Building is the easy part. Figuring out what to build and how to build it is hard.

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Voice of the customer

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As a product manager…

“I’m here to save the day.”

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LEARNING

I

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Traditional PM• Determine new features and product vision

• Gather business requirements

• Get stakeholder buy in

• Write out specs and user stories for developers

• Manage product roadmaps

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Focus on the problem.

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Traditional Product Manager Lean Product Manager

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Customer problems and needs over internal requirements

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Managing Stakeholders

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User

Stories?

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Jobs to be done.

When _____ , I want to _____ so I can ______.

motivation expected outcome

situation

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As a user, I want to save items to a wishlist so

that I can buy them later.

When I find a product I like but I’m not ready to buy

yet, I want to save the product for later, so I can

quickly come back and purchase it without

searching again.

User Story

Job Story

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Data driven experiments over preconceived solutions

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System 1

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Fast Automatic Emotional

Gut instinct Intuition

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System 1Fast

Automatic Emotional

Gut instinct Intuition

System 2Slow

Logical Analytical Conscious

System 1 leads to bad product decisions.

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3 Types of Bias

Causality Curse of Knowledge

Anchoring

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The copycat experience.

“We  built  a  mobile  app  before  and  it  was  successful.”

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The copycat experience.

“Everyone  has  a  mobile  app,  we  need  one  too.”

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You’re the expert.

“The  customers  want  all  the  data  

possible.”

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“All  my  clients  are  asking  for  this.”

What was said vs reality.

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What was said vs reality.What was said vs reality.

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Committing too early to one solution.

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Build

Measure

Learn

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Build

Measure

Learn

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MVP

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Ugly Broken Cheap

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MVPsmallest amount of effort to learn about your users.

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Subscription

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working towards a goal

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Product Roadmaps?PRODUCT

ROADMAPS

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Customer problem roadmaps over feature roadmaps

Q4 Product Roadmap

Google Maps Integration

2 months

3 Devs

ROI: High

Mobile App

Homepage Redesign

3 months

2 Devs

ROI: Med

1 month

3 Devs

ROI: Med

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The Problem Roadmap

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Product Roadmap

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June July August

Guides

ProBlem Roadmap

Test 1 Test 2 Test 3 plan & Build or test more

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June July August

Guides

ProBlem Roadmap

Test 1 Test 2 Test 3

Email template update

plan & build or test more

fix database

Content add analytics

Sign Up redesign & add

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Idea generation and collaboration over product mandates

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Design Studios

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DO NOT WANT@lissijean

Customer problem focused

Technical problem focused

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Customer problem focused

Technical problem focused

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ego

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lean Product ManagerRole and responsibilities:

• Discover customer problems through constant customer interaction and feedback.

• Deliver high customer value by running experiments to solve those problems.

• Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy.

• Involve developers & stakeholders during ideation of the product.

• Manage the Problem Roadmap, focusing on your KPIs.

• Report data and lessons from experiments to the rest of the company.

Apply Now@lissijean

Deliver extreme

value to the customer.

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The Lean Product Management Manifesto

Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps

Idea generation and collaboration over product mandates

@lissijean

The Lean Product Management Manifesto

Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps

Idea generation and collaboration over product mandates

@lissijean

Help, please?

Melissa Perri melissa@produxlabs.com

produxlabs.com melissaperri.com

@lissijean

Melissa Perri melissa@produxlabs.com

produxlabs.com melissaperri.com

@lissijean

Creating Effective MVPsFull Day WorkshopMarch 22, London

“aceconf2015” for 10% off bit.ly/mvpworkshoplondon