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LandingPagesLandingPages
2.02.0 Scott BrinkerPresident & CTOi-on interactive, inc.
“Everyone seems to repeat the same factoids and best practices.”
“Everyone seems to repeat the same factoids and best practices.”
MarketingSherpa Landing PageHandbook, 2nd EditionMarketingSherpa Landing PageHandbook, 2nd Edition
Headline
Body copy
Image
Form
Button
3.84%MarketingSherpa Landing Page Handbook, 2nd Edition
average conversion rate
Landing pages are boundedonly by your imagination.
Landing pages are boundedonly by your imagination.
1. More than one page.
2. Post-click segmentation.
3. Widgets and social media.
Landing pages can have:
1. More than one page.1. More than one page.
2. Post-click segmentation.2. Post-click segmentation.
3. Widgets and social media.3. Widgets and social media.
16.1%16.1%conversion rateconversion rate
19.6%19.6%conversion rateconversion rate
1. More than one page.1. More than one page.
2. Post-click segmentation.2. Post-click segmentation.
3. Widgets and social media.3. Widgets and social media.
segment
segment
simple
40% lift40% lift
>100% lift>100% lift
73.1%73.1%segmentation ratesegmentation rate
4XAdweek/Merrill Lynch, January 2008
Thursday, 1:30 - 2:30Thursday, 1:30 - 2:30
1. More than one page.1. More than one page.
2. Post-click segmentation.2. Post-click segmentation.
3. Widgets and social media.3. Widgets and social media.
Landing page respondentsare a natural affinity group.
White Papers & WebinarsWhite Papers & Webinars
Popular for leadgen landing pages
Great discussion opportunities
Make conversions more interactive
8.2% participation rate
Landing pages are boundedonly by your imagination.
Landing pages are boundedonly by your imagination.
Scott Brinkersbrinker@ioninteractive.com
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