Killing the TV time grid

Killing the time grid

for TV

Liz Rice

liz@tanktop.tv

Today’s viewing behaviour

Turn on the TV

Today’s viewing behaviour

Flick through the EPG to see what’s on

Today’s viewing behaviour

There’s nothing good on. Either…

Today’s viewing behaviour

…settle for something inane, or…

Today’s viewing behaviour

…look on your PVR.

Today’s viewing behaviour

Nothing there either? How about on-demand?

Today’s viewing behaviour

There’s tons of stuff available, but it’s spread

over multiple sources

Today’s viewing behaviour

There’s tons of stuff available, but it’s spread

over multiple sources

Today’s viewing behaviour

So it’s hard to browse what’s available

Today’s viewing behaviour

If you’re a linear broadcaster, you’re probably

happy with all this

Today’s viewing behaviour

But it’s a rubbish experience for users.

Time grids

Once upon a time, you could only

watch TV in linear broadcast

Time grids

And you had to catch shows on

the right day at the right time

Time grids

Time grids

Now that we have on demand and PVRs, this is no

longer true

Time grids

We watch shows whenever we like

Time grids

(unless it’s an event, like sports or X Factor)

Time grids

We think about “catch-up TV” in terms of rewinding

time, because that’s the way it is presented

Time grids

We ask consumers to associate a show with a

channel, a day of the week, and a time slot

Time grids

Two of those pieces of information are unnecessary

Time grids

The channel brand is important, because channels

provide curation

Time grids

The day and time is irrelevant

Time grids

So let’s kill the time grid for on demand

Time grids

And provide a better way to explore content on demand

Time grids

And provide a better way to explore content on demand

Reinventing content discovery

and analytics for on demand

Thank you

Liz Rice

liz@tanktop.tv