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John SanGiovanni, Co-Founder & Vice President of Product Design at Zumobi Everything I need to know about Mobile Advertising I learned from the Ninja Turtles. Interested in the exploding landscape of mobile advertising? Are you constantly pondering the spiritual connection between Ninjas, Advertising, and Apps? Join John SanGiovanni for a colorful analysis of the state of Mobile Advertising. Seattle’s Zumobi spun-out of Microsoft Research in 2006 and is now the leading mobile media company, having published numerous premium apps including NBC News, Popular Science, TODAY Show, TLC, and Motor Trend. Consumers, publishers, and brands are all increasingly underwhelmed by the ubiquitous banner ads littering the mobile terrain. As an industry, our goal should be to create elegant branded placements that are seamlessly integrated within tomorrow’s apps, without disrupting the user experience. Join us for a showcase of mobile ad projects for major brands like American Express, General Motors, and Ford Mustang. John will chronicle the product journey that led to Zumobi’s Brand Integration (ZBi) rich media ad platform, which enables these types of extremely immersive brand experiences. What makes a successful mobile campaign? How are these created? What can the experience of being a Disney character teach you about mobile advertising? This talk will answer all of these deep mystical questions and many, many more.
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Everything I Need to Know about Mobile Advertising I Learned from the Ninja Turtles.
John SanGiovanniCofounder | VP Product Design
Advertising & Monetization Multi-Screen Brand Integrated Experiences
Design & Publishing Highly Scalable, Multi-Screen Publishing Platform
Design & Publishing Highly Scalable, Multi-Screen Publishing Platform
Advertising & Monetization Multi-Screen Brand Integrated Experiences
Banners / Ad Networks
Television Web Mobile
Brand Campaigns
Response / Performance
Brand / Engagement
Response / Performance
Brand / Engagement
Response / Performance
Television Spots
Search, Response
Infomercials
Microsites, Video
Banners, Search, Local
Branded Apps
Brand Integration
PersonalityDonald's dominant personality trait is his short temper and, in contrast, his positive outlook on life. Many Donald shorts start with Donald in a happy mood, without a care in the world, until something comes and spoils his day.
His anger is a great cause of suffering in the duck's life.
Donald Duck
Lesson 1The Guest Experience
“We should all strive to Surprise, Delight, and
Engage our Guests”
Lesson 2Attitude is Everything.
“They can’t see your face.They CAN see your expression.”
There will be an open audition for Studio Character Performers with an interest in joining the opening cast for the Teenage Mutant Ninja Turtles. Important: All applicants must have aBlack Belt in one or more martial arts, preferably with a focuson weapons exhibition.
The Teenage Mutant Ninja Turtles are Coming to Disney!
Casting Call: 3:00pm, July 8EPCOT Rehearsal Room G
It’s a cliché thing to say, but… Passion is Important. It’s my belief that the passion (or lack thereof) in a game, actually leaks out. That you can a lot of times tell when you’re playing something, whether or not love went into it, and how much love went into it. Maybe I’m crazy… I don’t know if it’s something that you’re consciously aware of, but I think that it seeps into the cracks of a game, and radiates outward.
You can feel the love in a game.
- Corey May, Ubisoft Montreal
Lesson 3Pace Yourself
“This is an Endurance Game.”
8:50AMJuly 15
engadget3degrees
Xbox Live8:50AMJuly 15
wallop
5 Active Playlists7 SkinsNew Connection!
7/15 8:49aMotorola Pocket PC Phone…
7/15 7:25aHP AnnouncesNew iPAQ…
InboxMapPoint
PhotomesaWeather
11 Unread
Doug BlairMary CzewrinskiTom DopirakNoelle TriouLili ChengTom McMailSailesh Chutani …
Weather
Fri Sat Sun
LaunchTilesLiveTiles
Zumobi-41% 1%
Lesson 4The Yin and the Yang.
Hard-Style vs. Soft-Style
How do you tell the story of the American Express Membership Effect via mobile advertising?
Through an immersive panorama, leveraging the new ZBi platform, designed for personalization, participation, and rewards…
Personalized Units
Multiple Creatives | App-Specific Placements | Frequency-capped | Auto-Expanding
The Panorama
Center Stage
Center Stage
LONGWOODJOHN
LONGWOOD
JOHN
Center Stage
Photo UGC
The Panorama
The Panorama
Your Name
Your Town
ZBi’s One Touch Social unique feature knows that the user has already
logged-in to Twitter/Facebook in-app. Touch the button, you’re following the
brand. Very fast. Very cool.
We’ve chosen a photo for you, based on your selections.
Remember this Photo?You took it!
Learn how to sync your card for local offers.
..and get started, right on the panorama.
…or, feel free to upload another of your own!
Thank You for your Time.
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