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Jason Goldberg, XING AG's Chief Product Officer, about XING launching OpenSocial in Turkey and the "Ship it" concept, Istanbul Press conference, June 2, 2009.
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Jason GoldbergIstanbul, June 2009
Ship It!
Ship it! | Jason Goldberg | Istanbul, June 2009 2
Agenda
1. XING Business Update
2. Today’s News
3. Ship it!
The #1 European Professional Network
Critical mass
Highly active users
Loyal community
Combining online & offline
> 7.0 m users
550,000 payers22,000 groups152 ambassadors
90,000 events460,000 attendees
Strong network effects in core markets ensure strong and sustainable competitive position
Source: Company informationNote: (1) DACH, December 2008
Source: Company informationNote: (1) DACH, December 2008
~60% activity rate(1)
124 million connections
3
+45% yoy
+52% yoy+186% yoy+171% yoy
+64% yoy
+63% yoy
01
Ship it! | Jason Goldberg | Istanbul, June 2009 4
02
Today’s News:
XING launching opensocial platform in Turkey
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 5
02
Initiative by Google to enable common standards for writing applications for social networks.
API between web applications and social networks
XING is an OpenSocial container (it runs opensocial apps)
Partners develop applications for XING
Any interested party can build an application and launch it on XING!
OpenSocial
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 6
02
Today: Launching 2 applications in Turkey (built by XING):
• Ask XING
• XING News
In a few weeks:
• More than 10 Partner Applications launch
• 30 more in planning phase
OpenSocial
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 7
02
Applications Post “Activities” in the User’s Network News Feed
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 8
02
Applications Put A Widget Box On User’s HomePage
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 9
02
XING News: Aggregated News, Filtered By Network
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 10
02
Ask XING: Ask Questions And Get Answers!
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 11
02
Great opportunity for Turkish companies to gain access to millions of business professionals on XING
Anyone Can Build An App!
OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 12
03 OpenSocial on XING
Ship it! | Jason Goldberg | Istanbul, June 2009 13
03
Ship It!
Ship it! | Jason Goldberg | Istanbul, June 2009 14
03 Ship it!
Fast as possible
Minimum required
Embrace feedback
Rapid iteration
Ship it!
Ship it! | Jason Goldberg | Istanbul, June 2009 15
Ship It!
03
Ship it! | Jason Goldberg | Istanbul, June 2009 16
03 Ship it!
The socialmedian story
Fast
Cheap
With users
Ship it! | Jason Goldberg | Istanbul, June 2009 17
Stop debating and analyzing and start shipping!
Users know better!
03 Ship it!
Ship it! | Jason Goldberg | Istanbul, June 2009 18
Tweet your feature request is the new software model
Mayor of Twitterville
03 Ship it!
Ship it! | Jason Goldberg | Istanbul, June 2009 19
03 Public feedback forums
Ship it! | Jason Goldberg | Istanbul, June 2009 20
03 Public feedback forums
Ship it! | Jason Goldberg | Istanbul, June 2009 21
03 Public feedback forums
Ship it! | Jason Goldberg | Istanbul, June 2009 22
Ship It!
03
Presentation Titel | Author | City, 07/04/23 23
Thank youfor your kind attention!
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