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Business with APIsby APIDuo OÜ
Economy with APIsBy 2020 37 billion smart ‘things’ will be
capable to connect with an API
APIs have the potential to provide around 26% more Customer Lifetime Value (CLV
or CLTV) compared to the average customer acquisition sources
Telecom API revenue is forecast to reach $183.6 billion globally by 2021
Company without an API for interconnectivity is living in pre-internet
era
API strategy API features
&21.6.2015 Term APIOps coined by Jarkko Moilanenapisuomi.fi
2015 2015
8.8.2015 APIOps communitykickoff, meetups in Tampere once a month, 6 meetups so far
18.-19.4.2016 Presentation at APIDays Nordic 2016
2016
17.10.2016 Presentation at MindTrek
2016
API Model CanvasAPI as a product
Resembles Lean CanvasDevelopers in focus – DXCommunication method
shared understanding
Developers are the Rockstars of the API Economy
API Model Canvas - context
Business value API in use
API DXAPI design
API Model Canvas
Engage enthusiast API Consumers
Engagemarketing
Engage API Consumers
1
2 3
4
4 elements of great API DX
VALUE DOCUMENTATION
ON-BOARDING TOOLS
Make is obvious for developerWhat is the problem it solves? Reliability
SDKs & PDKsManagement & Statistics
Is it fun and engaging?Self-serviceCommunity & help desk
Sandbox = instant no code testWar stories from developers
Copy-paste code examplesRoadmap
Is it DevOps?
APIOps is DevOps for API
economy
DevOps in API economyBusiness value API in use
API DXAPI design
API Model Canvas
If APIs not Managed this is what API owners will end up with
Presentations: speakerdeck.com/kyyberi
Jarkko Moilanen, @kyyberiFounder of API:Suomi, apisuomi.fi
Igniter of API manifesto, apimanifesti.fi/en
Thank you
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