IT as a Service is the IT of the Future - Presented at GigaOm Structure 2013 SF

IT as a Service is the IT of the Future

Krishna Subramanian

VP Product Marketing

Cloud Platforms

Citrix

krishnas@citrix.com

Tweet about this session with hashtag #SYN101 and #CitrixSynergy

Users now expect…

• Consumer-like experiences

• Self-service procurement

• Immediate provisioning

• Any app/service

• 24x7 access

• Access from mobile, personal devices

71%Employees not using

IT-sanctioned apps

78%Plan to increase use of

cloud services

Second Wave inConsumerization

Of IT

*”2013 State of Cloud Applications Access Survey” by OneLogin

“AGGREGATE & DELIVER”

Paradigm shift for IT

Self-Service Storefront

Any App, Public/Private

Elastic Infrastructure

High Utilization

Immediate

High Visibility

IT Role: Business

Backoffice

Limited Apps

Dedicated Infrastructure

Low Utilization

Days to Weeks

Low Visibility

IT Role: Technology

“BUILD & OPERATE”

ITaaS: IT brokers cloud services, acts as SP

Users and Customers

Developers and Cloud Admins

IT

Man

aged

Clo

ud

B

roke

r

DiscoveryCatalogingBillingChargebackSelf-service

DiscoveryCatalogingBillingChargebackSelf-service

E.g. Amazon,MS Azure,Google, SoftLayer, Datapipe

Public/3rd Party Clouds

Public/3rd Party

Web, SaaS apps

E.g. SalesForce,GoToMeeting,Office365,ShareFile

PrivateCloud

E.g. Apps (SAP,Exchange),IaaS,STaaS,DaaS

Challenges & Opportunities Deliver centrally managed on-demand virtual datacenters and cloud services to 100,000 students and 6,000 professors across 11 campuses

SolutionBuilt a university-wide cloud with Citrix solutions that delivers desktops, streamed applications, HPCaaS, IaaS and SaaS applications through a self-service portal

ResultsSelf-Service Cloud : Students and Faculty can start working on new projects in minutes without bureaucratic delays. Researchers and scientists access capacity on-demand for big data analysis.

Real-time Budgeting: Departments get real-time usage and spend information.

Reliable Access and Protection: Researchers get interrupted productivity during outages, strikes and valuable data is backed up centrally.

University of Sao Paulo

Challenge

• Service Provider for state and local government agencies

• Largest public datacenter in Germany

• Avoid building dedicated IT silos for different customers

Goals

• Deliver individualized IT solutions from a shared cloud

• Simplify delivery, improve experience, lower costs

Solution

• Standardized, multi-tenant cloud with CloudPlatform

• Admin delivers services to customers with CloudPortal

• Apps, desktops and infrastructure services based on delivered as role based cloud services with XenDesktop, XenApp, XenServer, XenMobile(CloudGateway)

1

Turn infrastructure and apps into cloud services

2 3

BrokerMultipleServices

Secure and Deliver

Seamless Access

• APIs to configure, meter, catalog,provision users, tenants, and discover service

• Billing, Metering• Chargeback• Catalog

Management• User

Authorization• Workflows• Admin UI• Integration

• Single Sign-on• User

self-service UI• Universal

client

Steps to ITaaS

Clo

ud S

ervi

ce B

roke

r

Home

Office

CallCenter

Mobile

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Universal Client

Secure Gateway

Cloud Networking, Virtualization

End-to-End ITaaS Stack

Home

Office

CallCenter

MobileNetworks

Gateway

Amazon MS Azure Any

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Citrix Delivers Complete Portfolio to Enable ITaaS

Evolve to ITaaSIT

OP

ER

AT

ION

S

BUSINESS IMPACT

AU

TO

MA

TE

DM

AN

UA

L

DEPARTMENTALIT ONLY ALL

Storage, Compute, Network

Server Virtualization

App & Desktop Virtualization

Cloud Orchestration

Public & Private IaaS

Multi-Service Broker

DaaSRaaSSaaSPaaSSTaaSIaaS

ITaaS

InfrastructureAppsWorkloadsServices

VIRTUALIZATION CLOUD

MOST AREHERE

A good first step is IaaS

Clo

ud S

ervi

ce B

roke

r

Home

Office

CallCenter

Mobile

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Universal Client

Secure Gateway

Virtualization

Mature Complete Product– Complete infrastructure orchestration and

management– Delivers clouds in days not months– Only solution to support both cloud and traditional

workloads– Integrated turnkey solution – Open source, powered by Apache CloudStack

Proven Cloud Solution– Scales to over 40,000 servers – 35,000+ Open Source community members– 1000+ Citrix Ready Cloud ISV Partners– 150+ Production Clouds

Design for failure

Self-service recovery

Multi-site redundancy

Ephemeral resources

Cloud Workload

Think Amazon Web Services

Expect reliability

Back-up everything

HA, Fault tolerance

Admin control recovery

Traditional Workload

Think Server Virtualization

Clouds must reliably run all types of workloads

E.g. SAP, Oracle, AutoCAD, VDI E.g. Big Data, Web, Load Test

Complete infrastructure orchestration to deliver Amazon style clouds

Open Source Xen Hypervisor

Amazon Proprietary Orchestration Software

EC2 API

Amazon eCommerce Platform

Networking StorageCommodityServers

XenServer

CloudStack

CloudPortal

Cloud APIs

vSphere Hyper-VKVM OVM

INFRA-STRUCTURE

DEV & TEST

DISASTERRECOVERY

BYOPLATFORM

APPS &DESKTOPS

YOURSERVICE

MOBILEAPPS

Azure OpenStackvCloud AWS

Uniquely supports both workloads that enterprises have

CloudPlatform

TraditionalAvailability

Zone

Traditional Availability

Zone

Object Storage

Cloud Availability

Zone

CloudAvailability

Zone

150+ Clouds In Deployment

30,000+Servers at scale

Challenges & Opportunities Provide clients with high-performance, easily scale technology at a fraction of the costFind a partner who can help to ensure that enterprises are able to make the most efficient IT investment using KT ucloud product Acquire a solution that can integrate with existing infrastructure technologies

SolutionCitrix CloudPlatform, Citrix XenServer

ResultAchieved performance-proven, cost effective platform (40% lower in cost than Amazon Web Services)

Decreased time-to-market with a production-ready system that differentiated itself by tailoring solution based on customers’ needs

Minimized overhead integration costs and complex deployment schedules

Followed by transforming Windows

Clo

ud S

ervi

ce B

roke

r

Home

Office

CallCenter

Mobile

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Universal Client

Secure Gateway

Virtualization

Desktops and Apps as-a-Service

XenAppXenDesktop

• Any device, anywhere

• Beyond VDI with FlexCast™

• On demand apps with XenApp

• HDX™ user experience

• Open, scalable, proven

• 500+ Citrix Ready partners & 24,000+ verified products

Delivering Windows apps & desktops as a cloud service

CitrixProject Avalon

Deliver ITaaS by brokering multiple services

Clo

ud S

ervi

ce B

roke

r

Home

Office

CallCenter

Mobile

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Universal Client

Secure Gateway

Virtualization

Business Manager

• Cloud Services Delivery and Management Platform

• Enables IT to become a Service Provider and broker cloud services

• Empower Users w/ Self Service IT

• Enables governance and real-time visibility

Catalog

AuthorizeAccess

Delivery

Helpdesk Support

User Mgmt

Workflow

Catalog Mgmt

BillingMetering

Users and

Developers

Adminsand

CloudOperators

CloudPortal Business Management Features

Clo

ud S

ervi

ce B

roke

r

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Virtualization

CloudPortal Business Manager Customer Examples

Summary• Mobility & Cloud drive

consumerization of IT

• ITaaS enables IT to deliver users self-service access to any app or data using cloud services

• ITaaS increases governance, efficiency and visibility for businesses

• Evolve to ITaaS by transforming infrastructure, apps to cloud services and brokering their access

Home

Office

CallCenter

MobileNetworks

Gateway

Amazon MS Azure Any

Self-Service

ITComponents

CloudMgmt.

Seamless Access

HDExperience

Secure Access +

Citrix Portfolio Enables ITaaS

The cloud company that enables mobile workstyles

Work better. Live better.