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This presentation was given by Paul Almond, Head of Digital Communications, at the PR Week Forum, 12 July, 2011. It covers issue management in an age of social media with the first half looking at the bigger picture and the second half looking at some specific issues which we have faced at the BBC.
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Paul Almond
Head of Digital Communications
ISSUE MANAGEMENT IN AN AGE OF SOCIAL MEDIA
CHANGING THE WAY WE LIVE
CHANGING OUR WORLD
CHANGING THE NATURE OF COMMUNICATION
ONLINE COMMUNITIES AND INFLUENCERS
WHAT IT MEANS FOR THE BBC
But what does this mean for the BBC?THE BBC ACROSS SOCIAL MEDIA
ACCOUNTABILITY BLOGS
• •
TV
Sport Editor
s
Radio
The Editors
BBC Intern
et
ABOUT THE BBC
BLOG NETWORK
OPPORTUNITIES TO ENGAGE
• Build stronger relationships
• Tell better stories
• Drive reach
• Increase openness
SOCIAL MEDIA IN CAMPAIGNS
SOCIAL MEDIA IN CAMPAIGNS
SOCIAL MEDIA CHALLENGES
ttt
WHEN ISSUES ARISE
ACKNOWLEDGE QUICKLY
ENGAGE INFLUENCERS WITH UPDATES
PLAN & CO-ORDINATE ONLINE COMMUNICATIONS
LOOK TO TURN ISSUES ..
.. INTO OPPORTUNITIES
Look to turn issues into opportunities
Plan, co-ordinate and centralise online communications
Acknowledge issues quickly and engage influencers with updates
SUMMARY
Paul Almond
Head of Digital Communications
@PabloAlmondo
ISSUE MANAGEMENT IN ANAGE OF SOCIAL MEDIA
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