Introduction to LAUCHLANWORKS

Red Hat Portfolioand Services Catalogue Prepared Exclusively or Red Hat

Full-Service Marketing for Technology Solutions Providers

[ LAUCHLANWORKS.COM ]

Marketing Team Augmentation and Support

Industry-Leading Go-to-Market Strategies andSolutions

Maximizing Your MDF Spend for Maximum Reach

Technology- Focused Team

Adept at Telling Your Unique Story

Proven ROI- Producing Programs

Building Awareness, Nurturing Leads

Program Reporting and CRM Syncing

Multi-Quarter Marketing Planning and Execution

Database Build, List Development and CampaignTracking

LAUCHLANWORKSMarketing Tools for Technology Resellers

LAUCHLANWORKS acts as a dedicated long-term partner to develop, execute and maintain a strategic go-to-market MDF strategy for it’s clients.

LAUCHLANWORKS:

{ DELIVERING ON-TARGET MARKETING PROGRAMS, COMMUNICATIONS AND STRATEGY DESIGNED TO MAXIMIZE YOUR MDF SPEND

In-Person and Online Events

Sales Enablement Materials

Web-Enabled Video Experiences

Multi-Touch, Lead-Gen Campaigns

Custom, C-Level Door Opener Programs

Video E-Learning Series

Web Site and Social Media Evolution

Literature and Collateral Systems

Prospect & Partner-FacingAwareness Programs

Mobile Media Outreach Campaigns

LAUCHLANWORKS

DEMAND GENERATION BRAND BUILDERSSALES ENABLEMENT LEAD NURTURE

Digital Drip & Lead Conversion Campaigns

“Stay Connected” Lead-Feed Programs

Database Build, CRM Syncing and Closed-Loop Reporting

Sample Red Hat Campaign and Event Programs

LAUCHLANWORKS

Red Hat 4-City Storage Tour Workshop!

Red Hat Appointment Setting Campaign, Canada!

Red Hat JBoss Direct Mail Campaign!

RHEL 7 Partner Lead-Generation Campaign!

A Selection of Campaigns andPrograms

LAUCHLANWORKS

About LAUCHLANWORKS

10 Weeks 10 Touches 10 Net-New Leads

LAUCHLANWORKS

Delivering Proven, Custom, Multi-Touch Lead Generating Campaigns

» Available as Take 20, Take 30 campaigns

{ DEMAND GENERATION }

LAUCHLANWORKS PROVIDES: » 10 Weeks of Saturated Messaging on the Topic of Your Choice, with the Gaurantee of 10 Net New Prospect Meetings

COMPREHENSIVE EVENT MANAGEMENT

Creating Memorable, Effective and Engaging Event Experiences—Start to Finish.

LAUCHLANWORKS{ SALES ENABLEMENT }

LAUCHLANWORKS PROVIDES:

» Fully Branded VAR and Partner Events

» Comprehensive Promotional Materials

» PowerPoint® Presentation Creation

» Venue Scouting and Coordination

» Registration Site Hosting, Tracking and Reporting

» Complete Audience Acquisition Services

» On-Site Event Management

» Follow-up Surveys and Appointment Setting

» Tracking and Event ROI Reporting

» Integrated Social Media Event Promotion

NATIONAL TOUR SERIES

CIO ROUNDTABLES AND EXECUTIVE BRIEFING SESSIONS

BRANDED WORKSHOP SERIES

ON-SITE “DEMO LAB” SESSIONS

CUSTOMIZED C-LEVEL BUSINESS CLOSING EVENTS

END-TO-END EVENT CREATION

LAUCHLANWORKS

SALES ENABLEMENT MATERIALS

Building an Informed, Knowledgeable Prospect Base Through

LAUCHLANWORKS PROVIDES:

» Interactive Info-Modules on the Solutions of Your Choice » Sales Literature and Actionable Meeting Leave-Behinds » Next-Generation Powerpoint and KeyNote® Presentations» Whitepapers and Case Studies from Industry-Leading Tech/ Marketing Writers

{ SALES ENABLEMENT }

PRESENTATIONS ON-THE-GO

Reaching Audiences and Opening Doors with “Podcast Packs”. Lauchlanworks ships your company’s branded ear buds, loaded MP3 players, and delivers mobile pushes to reach audiences with memorable experiences.

LAUCHLANWORKS PROVIDES: » Script Writing of Podcast Recordings » Direct Mail Door-Opener Delivery of Branded Ear-buds » Podcast Promotion Audience Awareness Building» Text-based Mobile Pushes

LAUCHLANWORKS{ DEMAND GENERATION }

WEBINARS & E-LEARNING

SERIES

LAUCHLANWORKS PROVIDES: » Presentation Design, Speaker Interviews and Content Development

» Integrated Invitation and Promotional Awareness Across Email, Social Media, PR and Print » Audience Registration & Confirmations

» Fully Hosted Webinar Services (Record, Host and Post) and E-Learning Portals

» Follow-up Surveys, Appointment Setting and Behavioral Tracking

LAUCHLANWORKS{ SALES ENABLEMENT }

LAUCHLANWORKS

ONLINE COMMUNITY

KICKSTART KITS

{ ROI-PRODUCING BRAND BUILDERS }

Making Connections that Count Through —

LAUCHLANWORKS PROVIDES: » Strategic Social Media Content Creation » Custom Branded Graphics for Your Social Media Properties » Maintenance Plan for Engaging with Influencers, Prospects, and Customers with Meaningful Content, Videos, PR, Traction Tools and More

Lauchlanworks creates engaging, fully custom social media packages that fit your needs for content liberation, thought leadership establishment, social voice and a sustainable social media growth strategy.

END-TO-ENDVIDEO CREATIONLAUCHLANWORKS PROVIDES: » Script-Writing and Storyboarding

» On-Site Videography and Thought Leader Interviews

» Pre- and Post Film Editing, Voice-overs, Animation Sequencing, Music and More

» Video Host/Post and Awareness Building Campaigns

LAUCHLANWORKS

Comprehensive, Demand-Gen Video Campaigns:

{ DEMAND GENERATION }

LAUCHLANWORKS

WEB SITES AS LEAD GENERATORS

LAUCHLANWORKS PROVIDES: » Site Design, Development, Optimization and Hosting » Web Content and Content Marketing Strategy» Responsive Design and Social Media Integration» Blog Development, Writing and Blog Maintenance» Salesforce.com/CRM Integration and Lead Capture

Evolving Your Brand and Online Presence.

{ ROI-PRODUCING BRAND BUILDERS }

LAUCHLANWORKS provides a complete outsource solution for technology marketing programs and business building initiatives. Our goal is to extend the reach of marketing efforts by providing comprehensive, dynamic services that effectively augment internal marketing resources and engage IT audiences.

LAUCHLANWORKS Partial Client List of Clients We Support Today

Proud to be a preferred partner of:( EMC Concierge Services Partner)

Lauchlanworks is a full-service marketing management agency focused exclusively on supporting the unique needs of technology resellers and solutions providers. We position our client’s communications in the most memorable, engaging ways, leading them to places of distinction within their markets.

LAUCHLANWORKS.com

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603.601.6673 info@lauchlanworks.comlauchlanworks.com