View
171
Download
0
Category
Preview:
Citation preview
Introducing ActiveMail
May, 2012
confidential & proprietary
We are drowning in Email…
• Average consumer receives 100+ messages a day
• Consumers spend 2.5 hours a day managing email
• Action rate is less than 1% overall
2
confidential & proprietary
…Medium has not evolved in 15 years
• 1-way communication
• Over 70% of email is marked as Spam
• Lowest common denominator
• Volume 60%↑while response rate 15%↓
3
confidential & proprietary
Solution is ActiveMail
•Assured – completely secure, reinforces permission-based email that is desired by end users; up-to-date
•Actionable – no need to click out, all one’s needs can be done with fewer steps
•Awesome! – rich media, interactive, and totally engaging experience
4
confidential & proprietary
ActiveMail leads to Better Results
Static Mail Plain text or images blocked Rich Media & Images default on Content mostly fixed when sent Always fresh and up to date 1-way communication Interactive and engaging Insecure, can deceive user Secure and authenticated Must leave email to do something All the action’s in the mail
5
Low engagement rate High conversion rate leading to higher sales
confidential & proprietary
Live Demo
6
DAILY DEALS SCENARIO
confidential & proprietary
ActiveBar – Interaction in Email
Sender’s logo
Social buttons:- Like the deal/product/sender- Share the
deal/product/sender
Settings:- Enable/disable senders- Enable/disable
ActiveLinks
Communication area:- About ActiveMail- Feedback- Preferences- Social sharing- Help
confidential & proprietary
Tangible Benefits
• Benefits to End Users:• Prioritize what is important• Take immediate action• Save time• Enhance website experience
• Benefits to Senders:• Improve conversions• Gain more attention from end users• Increase customer engagement
confidential & proprietary
About ActivePath
• Inventors of the ActiveMailTM technology
• Top 10 Company to watch by Bank Technology News, December 2011
• Winner of Netbanker Online Banking Report “Best of Web”, August 2010
• Broadening from financial services to ecommerce and consumer applications
• Backed by World class investors including Battery Ventures, Gimv, and Genesis Partners
confidential & proprietary
For more information, please contact:Jeff Kupietzky jeff@activepath.com
Recommended