Internet Media Usage Stats in Tunisia - WebRadar

WebRadarmedia monitoring & analytics

What ?

WebRadar is an online media monitoring and analytics tool . Started in NY & Tunis in 2011 by team of 5. Focus on arab countries. Beta launched in Tunisia 4 months ago. 10 customers, 100 active users

How we do monitoring & analytics ?

1. We identify relevant sources2. We collect content3. We clean it4. We detect the language 5. We extract the knwoledge6. We collect the social interactions7. We estimate the audience8. We provide the tools to monitor and analyse

Tunisia showcaseFeb. 2013

1. Sources

All 100 online media websites Top 2000 Facebook pages, 200M fans Top 2000 Twitter users, 1.2M followers Top 100s top blogs

Feb.2013

2. Collecting

1000 news articles daily 2000 Facebook posts daily 5000 Tweets daily, 10k on Feb.6th <15 blog posts 5-15 min refresh RSS + Non-RSS

Feb.2013

3. Clipping

Title + Content Body + Pic + Date Remove duplicates Remove boilerplate

4. Language Detection

Automatic News : 53% FR, 47% AR Facebook : 77% AR, 19% FR Twitter : 61% FR, 24% AR, 15% EN

Feb.2013

5. Knowledge Extraction

Knowledge graph, multilingual 30k nodes : ppl, orgs, places, tone… 50k facts : « Sfax is_a City » Automatic name detection Top 10 persons = Politics Top +word : Freedom Top –word: Murder

Feb.2013

6. Social Interactions

TN= 4.4M users, 3.4M FB, 1000s Twitter 1M FB likes, 95% on FB 1.4M shares, 90% on FB 340k comments, 85% on FB 1.1M tweets, 98% RTs

Feb.2013

7. Audience

Article Traffic Estimator Site Traffic + Content Volume + Social 1.2B pageviews, 90% on FB 1user = 1 news article + 8 FB posts/day

Feb.2013

8. Monitoring & Analytics

Radars (on keywords) Dashboard Emails Search, filter, sort Tag, annotate, folders Trends & buzz, compare, measure Competition reports

Usage E-reputation Competitive intelligence PR Management Opinion mining Community Management Crisis Management Event monitoring (Elections, Protests,…) <Your idea here>

Trial ? contact@webradar.me