Inspire 2014 – Data Blending with All Relevant Data

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Data Blending with All Relevant DataUsing Connectors in Alteryx Analytics

Ben Gomez, Poornima FarrarProduct ManagersAlteryx

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Agenda

• New Connectors in 9.0• Creating Your Own Connectors and Parsing Web Data• Using Alteryx to Deliver Business Insight

• Obtaining Freedom from Analytics Platforms • Measuring Social Media Impact • Measuring Marketing ROI

• Comprehensive Data Source Matrix

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Expanding The Dataset for LOB Analysts

Alteryx Analytics 9.0

Improved and extended cloud data source support with an enhanced web download tools and JSON Parser

DOWNLOAD JSONParse GoogleAnalytics GNIP FourSquareDataSift

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Expanding The Dataset for LOB Analysts

Alteryx Analytics 9.0

Greenplum

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• Alteryx Analytics 9.0 provides tools to connect to many REST services with a couple of tools.

• Alteryx connectors are built using the same functionality available to end users.

• Tools have been vetted.

Creating Your Own Connectors

REST Services

• Flickr• Bit.ly• Google API’s• Twitter• Facebook• imdb• Digg• Weather.gov

*• Quandl

• LinkedIn• Last.fm• ESPN• Fitbit• Markit On

Demand• Data.gov• Validic

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• Simple Request to a service: imdb.com/xml/find?json=1&q=jennifer+garner

• Result is in plain text JSON format:{ "name_popular": [ { "id":"nm0004950", "name":"Jennifer Garner","description":"Actress, Juno"} ]"name_exact": [{ "id":"nm4216726", "name":"Jennifer Garner","description":"Actress, Fright Flick"},{ "id":"nm3871932", "name":"Jennifer Garner","description":"Second Unit Director or Assistant Director, Down, Right, Hearted."}]}

What is a REST API?

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Download Tool

Old behavior

Download text/web pages with a specific encoding

Download an image to insert into a reportDownload to a file for later use

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Download Tool

Build up header value pairs

Bring in headers from a field

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Download Tool

Complete list of actions

Compose queries from name value pairs

Use fields for query string/payload

Insert already built queryUse raw text for payload

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Delivering Business Insights with Alteryx

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Use Case: Combining Multiple Platforms

Read Write

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Step 1. Read from SAS to Qlik in Alteryx

data source: www.principlesofeconometrics.com

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Step 1. Read from SAS to Qlik in Alteryx

source: www.principlesofeconometrics.com

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Step 2. Bring in data from imdb

data source: www.principlesofeconometrics.com

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Step 3. Visualize in Qlik How many

nominations did the winning movies get?

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Measure the impact of how your online marketing campaign is being received in social media.

Social Media Use Case

Retrieve social media data

about your

campaign.

Develop the

Application

Build a Full

Solution

Learn more

about the user.

Extract user id,

date posted,

etc.

Download additional

data.

Write out all the data. Choose a

scalable data store.

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Other Use Cases

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• Amazon Redshift• Amazon S3• Apache Cassandra• Apache HBase• Apache Hive• Cloudera Impala• CSV• DataSift• Esri File GeoDatabase• Esri Personal GeoDatabase• Foursquare• Gnip• Google Analytics• Google BigQuery• Google Earth/Maps• HP Vertica• IBM DB2• IBM Netezza• IBM SPSS

Comprehensive Datasource Matrix• MapInfo• Marketo• Microsoft Access• Microsoft Excel• Microsoft Sharepoint• Microsoft SQL Server (includes bulk)• MongoDB• Oracle (includes bulk)• Pivotal Greenplum• PostgreSQL• Qlikview• SAS• Salesforce• SQLite• Sybase• Tableau• Teradata (includes bulk)• Text file• Twitter

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THANK YOU!