Influencing change through presentations

INFLUENCING CHANGE THROUGH PRESENTATIONS

2http://flickr.com/photos/dustinaskins/1430483437/

HOWDY!my name is

TRAVIS ISAACSand I’m an

INTERACTIONDESIGNER*

* among other things

3

Q Have you sat through a bad presentation?

4

Q Have you sat through a bad presentation?

Q Why was it bad?

5

Q Have you sat through a bad presentation?

Q Why was it bad?

Q What do you remember about it?

6

Q Have you sat through a bad presentation?

Q Why was it bad?

Q What do you remember about it?Probably nothing.

7

Death by PowerPoint (and how to fight it)

Alexei Kapterev

Bad presentations Bad

communication

Bad relations

Less sales

Less money

Less training

A vicious circle

HOW DO I INFLUENCE CHANGE?Q

PRESENTATIONSA

NOT A SILVER BULLET.

10

Four score and seven years ago our fathers brought forth on

this continent a new nation, conceived in Liberty, and dedicated

to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether

that nation, or any nation, so conceived and so dedicated, can

long endure. We are met on a great battle-field of that war. We

have come to dedicate a portion of that field, as a final resting

place for those who here gave their lives that that nation might

live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate—we can not

consecrate—we can not hallow—this ground. The brave men,

living and dead, who struggled here, have consecrated it, far

above our poor power to add or detract. The world will little

note, nor long remember what we say here, but it can never

forget what they did here. It is for us the living, rather, to be

dedicated here to the unfinished work which they who fought

here have thus far so nobly advanced. It is rather for us to be

here dedicated to the great task remaining before us — that

from these honored dead we take increased devotion to that

cause for which they gave the last full measure of devotion —

that we here highly resolve that these dead shall not have died

in vain — that this nation, under God, shall have a new birth of

freedom — and that government of the people, by the people,

for the people, shall not perish from the earth.

11

Four score and seven years ago our fathers brought forth on

this continent a new nation, conceived in Liberty, and dedicated

to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether

that nation, or any nation, so conceived and so dedicated, can

long endure. We are met on a great battle-field of that war. We

have come to dedicate a portion of that field, as a final resting

place for those who here gave their lives that that nation might

live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate—we can not

consecrate—we can not hallow—this ground. The brave men,

living and dead, who struggled here, have consecrated it, far

above our poor power to add or detract. The world will little

note, nor long remember what we say here, but it can never

forget what they did here. It is for us the living, rather, to be

dedicated here to the unfinished work which they who fought

here have thus far so nobly advanced. It is rather for us to be

here dedicated to the great task remaining before us — that

from these honored dead we take increased devotion to that

cause for which they gave the last full measure of devotion —

that we here highly resolve that these dead shall not have died

in vain — that this nation, under God, shall have a new birth of

freedom — and that government of the people, by the people,

for the people, shall not perish from the earth.

http://www.norvig.com/Gettysburg/index.htm

12

“Presentations should help us to discuss and decide on the issues that shape our lives and organizations.”

Cliff Atkinson - Beyond Bullet Points

13

low high

high

low

FIDELITY of INFORMATION

ENGAGEMENTPresentation

Report

Email

14

“Presentations should help us to discuss and decide on the issues that shape our lives and organizations.”

Cliff Atkinson - Beyond Bullet Points

It’s not the slides, it’s how you use them.

15

Q How do I give a [good, memorable, amazing, inspiring] presentations?

16Scott Beale / Laughing Squid - laughingsquid.com

Guy Kawasaki:“It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”

17

“Lessig Method”240 slides ~20 minutes

[VIDEO]

18Mike Gould, www.mondodyne.com

“No more thanSix words on a slide. EVER.”

19

20

“Bullet points create obstacles between presenters and audiences...”

21Edwarde Tufte, edwardtufte.com

“Many true statements are too long to fit on a PP [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.”

22Edwarde Tufte, edwardtufte.com

“Many true statements are too long to fit on a PP [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.”“POWERPOINT IS EVIL”“POWERPOINT IS EVIL”

23

Text

Prescriptive, not descriptive

24

UNDERSTAND PURPOSE

TIP

WHAT ISOF YOURPRESENTATION?

THE PURPOSE

WHAT ISOF YOURPRESENTATION?

THE PURPOSE

or- application, website, feature, etc.

http://flickr.com/photos/82409598@N00/585974241/

EXPLORE

http://flickr.com/photos/98635529@N00/317715920/

ALIGN

http://flickr.com/photos/trishabrunner/1399735883/

INSPIRE

INFLUENCEUNDERSTANDDEFINERESEARCHIDEATE

PROTOTYPECHOOSE

IMPLEMENTLEARN

CHANGE

INFLUENCEUNDERSTANDDEFINERESEARCHIDEATE

PROTOTYPECHOOSE

IMPLEMENTLEARN

CHANGE

Understanding purpose is just as important as what

you put in the slide

32

TELL A STORYTIP

Not that kind of story...

http://flickr.com/photos/9803968@N08/1605754211/

Our Fishing Trip

Not that kind of story...

http://flickr.com/photos/9803968@N08/1605754211/

Our Fishing Trip

the story of how you came to this conclusion

35

36

“Humans spent thousands upon thousands of years developing/evolving the ability to learn through stories. Our brains are tuned for it. Our brains are not tuned for sitting in a classroom listening passively to a lecture of facts, or reading pages of text facts.”

Kathy Sierra

http://www.flickr.com/photos/basak/391016492/

Remember Muliplication Tables?

http://www.flickr.com/photos/basak/391016492/

http://www.flickr.com/photos/basak/391016492/

Even multiplication tablestell a story (albeit, a boring one)

http://www.flickr.com/photos/basak/391016492/

A calculator can’t tell a story

41

Emotional

Intriguing

Provocative

ConversationalRevealing

Engaging

What makes a good story?

http://flickr.com/photos/flisspix/225315476/

Identification

42

“...a meaningful story inspires belief in you and renews hope that your ideas indeed offer what you promise. Genuine influence goes deeper than getting.”

STORY FACTOR by ANNETTE SIMMONS

43http://flickr.com/photos/garrettdimon/1423843432/in/set-72157602121290543/

Emotional

Intriguing

Provocative

ConversationalRevealing

Engaging

Identification

What makes a good story?presentation

44Silke Schümann

45

"What begins to matter more [than mere data] is the ability to place these facts in context and to deliver them with emotional impact."

Dan Pink

46

SHOW, DON’T TELLTIP

47

“The software is being stretched far beyond it’s original intended design to accommodate new features.”

The software is being stretched far beyond it’s original intended design to accommodate new features.

49

SHOW, DON’T TELLTIP

http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html

50http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html

51

http://flickr.com/photos/11849973@N00/1308764271/

20

http://consult.cern.ch/pr

oblem/mod/CT146181

We thank you very much fo

r your collaboration.

Timing Details:

---------------

Status for this case is O

pen. For this status in

IT Services / Mass Storag

e / AFS / User

the time limit has been d

efined to 3 working days.

Please note: the SLA defi

nition requires the case to

be resolved

(and status set to Fixed)

within 5 working days.

Another alarm will be tri

ggered when the time limit h

as expired

if no action is taken. It

will be sent again to you,

and to: Harry.Renshall@ce

rn.ch

Example for “ESCALATION Level 1”:

For information, example of possible text in the IT Services domain proposed by the IT Services

Domain Manager:

Subject: CT146181 - SLA Le

vel 1 alarm (what happened t

o afs account gifctrl)

Cc: Bernd.Pollermann@cern

.ch

2

1. Introduction

The goal of the project is to design and implement a user-friendly interface that will allow Domain Managers to access (read and/or write access) the business rules that are implemented in the workflow to enforce Service Level Agreements in the PRMS application.

The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4.

The rest of this document presents typical use cases and snapshots of the corresponding screens of the Remedy User Tool for better clarity.

Section 2 describes Typical use cases for creating/modifying SLA business rules:

1. Accessing DomainAdministration form

2. Creating a New SLA Entry

3. Modifying a SLA Entry

4. Copying an existing SLA Entry

5. Deleting a SLA Entry

Section 3 describes additional PRMS Templates in order to send the SLA alarms.

Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables.

Notes:

1. All forms will be called without the prefix “PRMS:” for easier reading of the document.

2. As usual, in a form, mandatory fields are in Bold.

52

1

IT Remedy - PRMSDesign Document for the SLA Form

Proposal Version 1.3 – June 2003

Catherine Charbonnier, FIO/SAO - Vincent Doré, FIO/SAO

This is the Design Document for the SLA form in the Remedy PRMS application based on the User

Requirements Document version 2.4.

HistoryAuthor Date

CommentsDocument creation v.1.0 C. Charbonnier 23 April 2003 CreationDocument update v.1.1 C. Charbonnier 13 May 2003 Comments from Nicole Cremel and Roger Woolnough (mainly about Templates). Comments from Vincent Doré.

Document update v.1.2 C. Charbonnier 15 May 2003 Corrections after the SLA Design Meeting with PRMS Domain Managers.

Document update v.1.3 C. Charbonnier 25 June 2003 Update about SP and On Hold Timers.

20

http://consult.cern.ch/pr

oblem/mod/CT146181

We thank you very much fo

r your collaboration.

Timing Details:

---------------

Status for this case is O

pen. For this status in

IT Services / Mass Storag

e / AFS / User

the time limit has been d

efined to 3 working days.

Please note: the SLA defi

nition requires the case to

be resolved

(and status set to Fixed)

within 5 working days.

Another alarm will be tri

ggered when the time limit h

as expired

if no action is taken. It

will be sent again to you,

and to: Harry.Renshall@ce

rn.ch

Example for “ESCALATION Level 1”:

For information, example of possible text in the IT Services domain proposed by the IT Services

Domain Manager:

Subject: CT146181 - SLA Le

vel 1 alarm (what happened t

o afs account gifctrl)

Cc: Bernd.Pollermann@cern

.ch

2

1. Introduction

The goal of the project is to design and implement a user-friendly interface that will allow Domain Managers to access (read and/or write access) the business rules that are implemented in the workflow to enforce Service Level Agreements in the PRMS application.

The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4.

The rest of this document presents typical use cases and snapshots of the corresponding screens of the Remedy User Tool for better clarity.

Section 2 describes Typical use cases for creating/modifying SLA business rules:

1. Accessing DomainAdministration form

2. Creating a New SLA Entry

3. Modifying a SLA Entry

4. Copying an existing SLA Entry

5. Deleting a SLA Entry

Section 3 describes additional PRMS Templates in order to send the SLA alarms.

Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables.

Notes:

1. All forms will be called without the prefix “PRMS:” for easier reading of the document.

2. As usual, in a form, mandatory fields are in Bold.

53

1

IT Remedy - PRMSDesign Document for the SLA Form

Proposal Version 1.3 – June 2003

Catherine Charbonnier, FIO/SAO - Vincent Doré, FIO/SAO

This is the Design Document for the SLA form in the Remedy PRMS application based on the User

Requirements Document version 2.4.

HistoryAuthor Date

CommentsDocument creation v.1.0 C. Charbonnier 23 April 2003 CreationDocument update v.1.1 C. Charbonnier 13 May 2003 Comments from Nicole Cremel and Roger Woolnough (mainly about Templates). Comments from Vincent Doré.

Document update v.1.2 C. Charbonnier 15 May 2003 Corrections after the SLA Design Meeting with PRMS Domain Managers.

Document update v.1.3 C. Charbonnier 25 June 2003 Update about SP and On Hold Timers.

tracker.garrettdimon.com

54

55http://www.cuteoverload.com/

56http://www.cuteoverload.com/

57http://www.cuteoverload.com/

58http://www.cuteoverload.com/

59http://www.cuteoverload.com/

60

Lacks visualheirarchy

Fidelity notneeded

Duplicate labels are clumsy

Call to action?

61

Lacks visualheirarchy

Fidelity notneeded Duplicate labels are clumsy

Call to action?

SImple way to give informal, textual comments or to preserve or punctuate dialog.

Fidelity notneeded

handwriting fontsuggests informality

Speech bubble = comment

62

Meaningful

Pleasurable

Convenient

Usable

Reliable

Functional (Useful)

Focused on

Experiences(People, Activities, Context)

Focused on

Tasks(Products, Features)

SUBJECTIVE / QUALITATIVE

OBJECTIVE / QUANTIFIABLE

Has personal significance

Memorable experience worth sharing

Super easy to use, works like I think

Can be used without di!culty

Is available and accurate

Works as programmed

THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS

Virtual “Clipping”

63

SLIDES DON’T MAKE GOOD READING MATERIAL.

TIP

64

SLIDES DON’T MAKE GOOD READING MATERIAL.

TIP For your, or your audience

65

66

Characters per page Characters/IN2

Physicians’ Desk Reference 13,600 168

Guinness Book of World Records

4,600 162

Nytimes.com 4,100 44

PowerPoint slide 250 3

The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte

67

Characters per page Characters/IN2

Physicians’ Desk Reference 13,600 168

Guinness Book of World Records

4,600 162

Nytimes.com 4,100 44

PowerPoint slide 250 3

The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte

A few seconds of reading material

68

The audience can read faster than you can speak.

69

70

“If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report. Do it in PowerPoint if you want, but it’s not a presentation, it’s a report. It will contain whatever you write down, but don’t imagine for a second that you’re powerfully communicating any ideas.”

Seth Godin

71

Got room for one more?

72

hard to read?

73

what are you trying to tell me?

74

what’s the story?

75

slides a free.

It’s ok to splurge.

76

Too many slides

77

Simple concepts can be hard to understand when presented over too many slides.

how did i get here?

78

DON’T LET CHART JUNK GET IN THE WAY OF YOUR STORY

TIP

79

•Bullet•Bullet•Bullet•Bullet

•Bullet

7%8%

10%

11%

29%

35%

80

Risks Risks Caused by Risk MitigationDelivery date risk due to a gap identified in the current XYZ application.

The XYZ application is not web service enabled and the work to enable the application is not funded at this time.

Utilize resource augmentation to expedite the application development.

81

Risks Risks Caused by Risk MitigationDelivery date risk due to a gap identified in the current extras application.

The XYZ application is not web service enabled and the work to enable the application is not funded at this time.

Utilize resource augmentation to expedite the application development.

Que?

82

Risks Risks Caused by Risk MitigationDelivery date risk due to a gap identified in the current XYZ application.

The XYZ application is not web service enabled and the work to enable the application is not funded at this time.

Utilize resource augmentation to expedite the application development.

XYZ application is not web service enabled

The delivery date to slip

Resources

The problem:

Causing:

The solution:

83

• Increase market share by 25%• Increase profits by 30%• Increase new-product introductions

84

• Increase market share by 25%• Increase profits by 30%• Increase new-product introductions

It’s not the bullet that’s bad, it’s the delivery

85

Increase market share Increase profits Increase new products

If we... We will... Then we can...

86

• Increase market share by 25%• Increase profits by 30%• Increase new-product introductions

bullets and summaries don’t inspire belief.

87

Good presentations influence change

88

Good presentations influence change

88

Good presentations influence change

Have A Clear purpose

88

Good presentations influence change

Have A Clear purpose

Stories createinfluence

88

Good presentations influence change

Have A Clear purpose

Stories createinfluence

Visuals creatememories

88

Good presentations influence change

Have A Clear purpose

Stories createinfluence

Visuals creatememories

Avoid communicationbarriers

89

ACTIVITY!

90

91

92

93

94

Q I have two computers, can I share files and my printer between them?

A Yes! Connect your computers and printer together with ETHERNET!

ETHERNET

ETHERNET ETHERNET

97http://flickr.com/photos/ahkitj/20853609/

ETHERNET is a technology developed by Xerox, Intel, DEC in 1976 to allow devices to communicate over a single cable.

A group of ETHERNET connected devices is called a NETWORK.

ETHERNET

ETHERNET ETHERNET

NETWORK

A group of ETHERNET connected devices is called a NETWORK.

ETHERNET

ETHERNET ETHERNET

NETWORK

In just 4 slides, we:Asked a question you want answeredUsed imagery to make things memorabletold a storydidn’t bore you

100

“A subtle yet powerful shift occurs when you seek to influence wise decisions rather than “right” decisions.”

STORY FACTOR by ANNETTE SIMMONS

travis@travisisaacs.com

me

my blog

THANKS!