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Learn from Arnie Kuenn on how to perform content research in order to generate hundreds of ideas for your content marketing strategy.
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#inbound2013
How Any Business Can Discover Hundreds of Powerful Content Ideas
Arnie Kuenn, President, Vertical Measures
@ArnieK
• President of Vertical Measures – A Search, Social & Inbound Marketing Agency
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Been an Internet marketer longer than Google has existed.
@ArnieK
ArnieKuenn
This is not a 30 day R.O.I.
But the long-term payoffs can be huge
How
Are We
Searching?
of all consumers use search
prior to making a purchase93%
86%
90+%
of searchers conduct non-
branded queries
of buyers click on organic
links vs the sponsored ads
Source: GroupM
What Are We
Searching For?
Start Your ResearchHere!
Image: Oxfordeagle.com
Know Your
Keywords
Google Keyword Suggest
Related Searches
Keyword Research Tools
YouTube Related Searches
Keyword Research Tools
More than 410 questions about “visit the grand canyon” (exact match).
ÜberSuggest
Long tail searches are the key to success!
Use Discussionsto your Advantage
LinkedIn too!
Remember Quora?
Open Site
Explorer
WHAT IS A KEYWORD?
Social-Searcher.com/
Social-Buzz
LIST ALL CONTENT IDEAS IN A SPREADSHEET
PUT TOGETHER AN EDITORIAL CALENDAR
Address Pricing Costs
Comparisons:Showcase your
product or service then compare and contrast to others.
Resource Pages
38 links to this page
111 links to this page
Infographicsare hot right
now
Mathew Blades Show
VIDEOS! – THEY ARE NOT THAT HARD
INT
ER
VIE
WS
FU
N
BE
HIN
D T
HE
SC
EN
ES
PR
OD
UC
T
DE
MO
S
Free Guides &
White Papers
- Lead generator- Link attractor- Long life span
Buyers need information that helps them make an informed decision.
Businesses that provide the content those people
are searching for - will win.
QUESTIONS?
More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
Tweet:
Content Marketing Book – @AccelerateBook is FREE on
Amazon– Today only! #INBOUND13
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