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NYC IMS
Social Networks Are Ea1ng The World
The 4 P’s for Marke1ng Success The 4 Ps for Marke1ng Success
Barry Libert, CEO OpenMaFers
NYC, February 2012
NYC IMS
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS
“Nike is going where its customer is” Nike Digital Sports allows the company to get close to (5M) consumers’ data -‐ to follow them, build online communi.es for them, create 1ghter rela1onships…that drive revenues Fewer television campaigns, many more interac.ve elements Fortune Magazine, 2/12
Nike Gets It!
NYC IMS
Spending on TV and print in US has dropped by 40% in 3 years
Just Do It: THE RESULTS
Revenues Doubled and Net Income Increased 400%
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
NYC IMS
Agenda Given Today’s Technology Reali1es
What are the new approaches to marke1ng…
…To mi1gate risks and drive ROI
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