iMedia Brand Summit 2012 - Linkedin

Marketing Solutions

ORGANIZATION NAME

Marketing Solutions

Building Engaged Communities

Stuart Bartram Director Marketing Solutions

au.linkedin.com/in/stuartbartram

Sarah Vaughan Technical Audience Group Manager,

Developer and Platform Evangelism

au.linkedin.com/in/sarahjv

Shifts in the Australian Software Developer Ecosystem

MAINSTREAM 50%+ of Developers

Writing for Phones & Portables

Battle for Software Battle for Software

DevelopersDevelopers2011Web & App Web & App Web & App Web & App Web & App Web & App Web & App Web & App Developer Developer Developer Developer Developer Developer Developer Developer PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation

Writing for Phones & Portables

DeveloperDeveloperDeveloperDeveloperMOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION43% 43%

Low

Cost

54% 54%

User

Reach

30% 30%

Revenue

Potential

MindshareMindshare

85k Corporate 85k Corporate 85k Corporate 85k Corporate DevelopersDevelopersDevelopersDevelopers700k+700k+700k+700k+Enthusiasts & Enthusiasts & Enthusiasts & Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers

Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011

Microsoft LinkedIn Community Strategy

Software Developer Engagement

Principles

Australian Software Developer Community

Starting Conversations

Building Engagement

Member Acquisition

Member Acquisition

Measuring Success

Measuring Success in Developer Engagement

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