Iksula: Tablet Commerce - The Next Wave in eCommerce

T-CommerceThe new way to sell

By –Samarjeet SinghPresident, Iksula Services Pvt. Ltd.

TODAY'S CHALLENGES IN CLOSING A SALE!Hyper-connected Customer

Access to more information at the touch of a button

Always-on, Always-connected lifestyle is creating the most knowledgeable and educated consumers in the history

TODAY'S CHALLENGES IN CLOSING A SALE!In-store experience

Customer's Expectations from the sales associates are higher than ever before

In fact, 73% of consumers believe they are more informed than the sales associates

TODAY'S CHALLENGES IN CLOSING A SALE!Feet on Street

Qualification of resources

Training investment

Attrition

OVERCOMING CHALLENGES

Define & acquire necessary information about consumer and products

Provide elegant, intuitive and simple interfaces

Deliver info in a timely and easy-to-use manner for associate to use in dialog

T-COMMERCE

T-Commerce or Touch commerce is a digital point of sale system on a tablet computer

THE SOLUTIONPersonal Concierge

Store associates take on the role of a personal concierge

Information access at the touch of fingers

Empowered associate with info on• Product• Consumer preferences• Buying habits

THE SOLUTIONPersonalized shopping experience

36o degree view of the customer

Recommendation based on buying history

Recognize frequent shoppers

THE SOLUTIONSupply integration

Access to endless aisle of products

Real-time inventory across stores, warehouse and online

THE SOLUTIONProduct experience

Customize products and pricing

Virtual dressing room

Augmented reality

T-COMMERCE FOR INDIA

Ecommerce penetration in India is still only 2%

Key Reasons:

• Lack of awareness

• Lack of trust

• Banking and Gateway

• Touch and feel

USE CASESDigital Franchisees

Big Bazaar Direct

Franchisees book orders using a tablet

Big Bazaar Direct delivers the order in 3-7 days

Franchisee makes commission on every order

USE CASESHybrid Franchisees

Gitanjali E-Franchisees

Suitcase with limited inventory

Placeholder for tablet

Orders routed through online store

USE CASESCard on Delivery

Myntra

Customers can now pay by card on delivery

Major breakthrough for high ticket items

USE CASESInsurance Premium Collection

Reliance General Insurance

• Product information

• Premium calculator

• Card payments

TAKEAWAYS

Expectations of the hyper-connected consumer are higher than ever

Is it worth empowering your associates?

Absolutely !Is T-commerce the right fit for India? Looks promising !