How You Can Use LinkedIn

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Are you getting the most out of your LinkedIn profile? How long has it been since you last updated your profile? Here are my tips for improving your LinkedIn profile.

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How You Can Use LinkedInWhat’s your small step going to be?

Why LinkedIn?

LinkedIn is used primarily by older, male professionals to market themselves.1

4 out of 5 LinkedIn members drive business decisions.2

64% of users say LinkedIn helps them develop relationships and grow new business.3

92% of B2B journalists use LinkedIn.4

1. http://socialmediatoday.com/paulkiser/285851/who-uses-facebook-twitter-linkedin-myspace-4thq-1stq-stats-and-analysis

2. http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

3. http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

4. http://blogs.journalism.co.uk/2011/08/31/us-study-finds-92-of-b2b-journalists-use-linkedin/

Why LinkedIn?

http://marketing.linkedin.com/sites/default/files/pdfs/Infographic_LinkedIn_Audience_Global_2012.pdf

Complete Your Profile

Fill out every section completely!

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.1

1. http://www.linkedin.com/static?key=pop/pop_more_profile_completeness

What Sections Matter Most?

Name, Headline, Location, Photo, Contact InfoProfile pictureContact Info

Summary SectionTell your storyTell people to

get in touch with you

How to Use LinkedIn

Login at least once a week.

Connect within 48 hours.

Send a personalized.

Make status updates.

What Will Your Small Step Be?

Recover your password and login!

Add a profile picture.

Update your profile.

Connect with me!

Questions?

@build_social

503-477-9221

brittany@buildsocialconsulting.com

www.buildsocialconsulting.com

facebook.com/buildsocialconsulting

linkedin.com/company/build-social-llc