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The difference between creating traffic sources and lead generation is the like the difference between Marketing and Sales - you have their attention, now what do you do with it? User-centric analytics can be what makes the difference between traffic and a potential conversion for your service.
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Optimizing SaaS Conversion
with
User-Centric Analytics by iridize
iridize.com
The road from Landing Page to
Checkout is long and winding.
iridize.com
More so for SaaS services, which
are harder to relay and explain
to begin with.
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Imagine you could pin-point the
exact moment a user decides to
quit the purchasing process,
and change their mind.
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But wait. You can!
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The key to getting
ahead of your users
is in the way you
look at analytics.
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The standard Overview or
Content Drilldown is important
for traffic trends but it
doesn’t help with actual Lead
Generation.
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For that, you need a more
user-centric approach to your
metrics. A few user-centric
analytics to start you off:
iridize.com
Here are a few user-centric
analytics to start you off:
iridize.com
Micro-Conversions
The onboarding process is really a series of minor
conversion goals – micro-conversions – leading to
the final conversion you have set (purchase/
signup for service/become paying user). Define the
mini-conversions along the way and monitor them.
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Session Lengths
Shifts in a page visit lengths are
indicative of users’ engagement. A drop
in a user’s average session is usually not
a good sign. Get a better picture of how
long your users’ sessions are.
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Bounce Rate
While we’re on the subject of sessions –
Bounce Rates are a critical factor in user
lifecycle terms. Find out which pages a
user is leaving immediately, so you can
then investigate the “why”.
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Incomplete Actions
Probably the most important factor in user
engagement and customer onboarding
metrics – which actions are left incomplete.
If the instructions for a certain action are
not clear enough or the process is taking too
long – you need to know.
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Shift gears to a more hands-on
user-centric approach toward
analytics.
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Ask us more
about iridize’s
Predictive Analytics
and other
onboarding solutions.
Why Iridize Mobile? We Hope That Was Helpful!
Learn more about onboarding solutions at iridize.com Or request a demo at contact@iridize.com
iridize.com
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