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As presented at the Israel Mobile Summit 2014 by: Omri Halamish, ironSource http://www.israelmobilesummit.com (Note: The slides of this presentation are highly abstract)
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A.I. Type a.i. type10m+ active users
top 10 productivity app in 35 countries
rated 4.4 by 173,000+ users
Man I wish you were here!
What's the weather |
WeatherWeather
Installation
2 3 4 5 7 8 9 10 12 13 ...
Increase Revenue Positive UX Conversion Rate
Upgrading to Premium
Hooked user
6 111 14
a.i.
Increase in monthly revenues
Lessons LearnedTargeting per geo
Change is good
Don't be aggressive
Don't make assumptions - try everything
Collect data and understand your users
Choose the right advertising partner
Conduct tests
How should I start?
AVG Xtreme Alarm
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