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WEB ANALYTICS PORTAL COLLABORATION USER ENGAGEMENT
WEB ANALYTICS PORTAL COLLABORATION USER ENGAGEMENT
Webinar Housekeeping
• Webinar Recording
• Connect with us on Twitter
• @Cardiolog
• @SharePointWendy
• Questions?
WEB ANALYTICS PORTAL COLLABORATION USER ENGAGEMENT
Webinar Agenda
• Introduction
• Tips and tricks to overcome current productivity challenges and top usability tips for SharePoint
• How to use analytics to improve usability and productivity
• Q&A
ABOUT INTLOCK
Founded in 2005
Office: Boston, MA
Microsoft Gold Certified Partner
Over 9 years of experience in web analytics
Wide target market with divers industries, such as: financial services, telecommunication, entertainment and others
Provides products for SharePoint Online, 2013, 2010, 2007, 2003, Yammer, Sitrion, SalesForce, Dynamics and other 3rd Party applications
Worldwide distributers and partner program
WEB ANALYTICS PORTAL COLLABORATION USER ENGAGEMENT
THE ULTIMATE ON-PREMISE ANALYTICS SOLUTION FOR ENTERPRISES
ENGAGE YOUR PORTAL AND WEBSITE USERS
ENHANCEENGAGEMONITOR
Increase corporate productivity and improve portal and website ROI
Connect to your portal and websiteusers to understand their challenges
In-depth SharePoint analytics, insight, and usage reports
Wendy Neal.NET SharePoint DeveloperDigital Management, Inc. (DMI)
@SharePointWendyhttp://wendy-neal.com
Contributing Author:• CMSWire• ITUnity
Usability Best Practices for SharePoint
• According to Steve Krug, websites should be:
• Self-evident• Obvious• Self-explanatory
Rule #1: Don’t Make Me Think
If you remember nothing else about usability, remember this rule!
• Concise and consistent primary navigation
• Identical no matter where you are
• Max 9 links• Secondary links relative to where you’re at
• Active links highlighted• Page titles match link names• Breadcrumbs
Navigation Best Practices
SharePoint 2013 Navigation Areas
SearchGlobal Navigation
Quick Launch
Utilities Menu
Page Title
• Attract attention• Good balance of images and text• Keep content succinct and uncluttered
• Place important content “above the fold”
Home Page Design
• Typical minimum screen size is 1024 x 768
• Test your site on different screen resolutions
• You want to avoid left/right scrolling at all costs!
• The “fold” will be in different places depending on screen resolution
Design for Different Screen Sizes
Hyperlink Etiquette• To open in a new window or not, that is the question…
Usability & User Adoption Challenges
• Usability best practices have likely not been followed
• Lack of content and information architecture planning
Site is hard to use or navigate
Users don’t understand the purpose of the site
• Change management plan has not been created
• Users feel like they don’t have any say or importance
• Lack of communication or change management plan
• Lack of evangelism or excitement
Users don’t know about your site
Users can’t find what they’re looking for
• Search not properly configured/ maintained
• Information architecture and/or navigation not set up correctly
• No one “owns” the content• Not enough time, resources to keep content fresh
Content isn’t kept up to date
Information is hard to decipher or doesn’t make sense
• Content isn’t targeted to users
• Too much content, not presented in a way that makes sense
• Inappropriate use of white space, headings, color
Overcoming the Challenges
• User-friendly SharePoint sites must be designed with good usability principles in mind
• Therefore, we must teach our site owners:• Basic usability concepts• What their responsibilities are• How to be webmasters of their sites
Provide training to site owners
• Designing the Site/Navigation
• Setting up the information architecture
• Permissions management• User Analytics• Content facilitation• Assisting users with issues
Example Responsibilities of a Site Owner
Don’t forget the end users• Create a change management plan
• Get end users involved early• Explain how it will make their
job easier (and make sure that it does!)
• Provide end user training
Plan your Information Architecture
• Don’t use folders unless you have good reason
• Utilize metadata, site columns, content types, and views
• Don’t just dump all the files on your shared drive into SharePoint!
• Lunch and learns• Contests• Set up user alerts• Bulletin boards
Promote Your Site
• Announcements• Did You Know?• What’s New?• Quote of the Week• Team Member Spotlight
Frequent Updates to Content
• Lead by example• Use SharePoint for your own processes, collaboration and document sharing
Eat Your Own Dog Food
• Target appropriate content to different audiences
• Use visuals to aid in making sense of data
• Follow basic usability best practices when designing pages and site structure
Understand what your users need
Key Points to Remember
Key Points• SharePoint sites have the capability of being user-friendly, IF they are designed properly
• Organizations need to provide SharePoint training as well as teach site owners how to be “webmasters” of their sites
• And lastly…
Anything that confuses or frustrates users WILL affect user adoption
• Sites that have poor usability
• Sites without a clear purpose
• Sites that don’t make sense
This includes:
WHY PORTAL ANALYTICS FOR PRODUCTIVITY & USABILITY?
How many people are using the Portal?
What are most usersdoing on the Portal
How should I plan forthe growth of my Portal?
What is the most popular search?
Where are my userscoming from?
What are my customersdownloading?
Users Productivity
Collaboration Engagement
4 Key Ways to Track Adoption
The wide array of metrics available
The Foundation: Unique Users and Usage
Users
Users
Users
Users
Productivity
Productivity
Productivity
Productivity
Collaboration
Engagement
Often the best way to measure employee engagement and collaboration levels is just to ask them
Visit us at www.intlock.com - free trial and personal demo Tweet us: @cardiologJoin our readers at blog.intlock.comEmail: info@intlock.com
Contact Wendy:
@sharepointwendywendy.neal@outlook.comwww.wendy-neal.com
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