"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily

HOW TO DESIGN YOUR GROWTH STRATEGY CÔME COURTEAULT, THEFAMILY

WHAT DEFINES YOUR GROWTH STRATEGY

COMMUNITY VS. INTENT

COMMUNITY What matters is how active your users get. You definitely want to

create a habit.

INTENT Find the right customer, at the right time. What matters is finding one sustainable,

profitable acquisition channel.

HYBRID Sometimes you need to be targeting the right people and to create a habit. For

instance, see the SaaS model.

PRE OR POST PRODUCT/MARKET FIT

3 COMPONENT OF PMF 1. Understanding

2. Buying3. Sharing

REFERRAL IS THE MOST POWERFUL WEAPON

This is where you get liquidity: it makesyour acquisition even more efficient!

SUCCESS IS OBVIOUS Do not delude yourself! If you have to spend more (time or money) than what you earn, it’s

not a product market fit.

TRACTION, TRANSITION & GROWTH

TRACTION Check whether you have a PMF. Find your first clients manually:

flyers, scraping, ads…

TRANSITION Set up the core growth engine: retention - referral - activation.Chat a lot with your users to understand their behaviours!

GROWTH Find sustainable and profitable

acquisition channels. Test everything: ads, seo, etc.

TOOLS

DO THINGS MANUALLY Use your phone to start selling right away!

Collect user input with tools like typeform.com Automate what you can with zapier.com

BUILD YOUR EXPERTISE

Create content to show your knowledgeIt’s 20% creation, 80% distribution

Find freelancers: textbroker.comInspiration: copyhackers.com

EMAIL IS YOUR BEST FRIEND

Try to reach out people directly, start a conversation on LinkedIn…

DATA-DRIVEN GROWTH

No data = no knowledgeUse Google Analytics + mixpanel.com or

amplitude.com to track your users

KICKOFF LABS Build a landing page and set up a viral

campaign in just a few clicks.http://kickofflabs.com/blog/how-to-setup-a-viral-waiting-list-launch-page-like-

robinhood-with-kickofflabs/

TRACK YOUR CAMPAIGNS: UTMS

https://support.google.com/analytics/answer/1033867

TRACK GOALS IN GOOGLE ANALYTICS

TRACK GOALS IN GOOGLE ANALYTICS

TRACK GOALS IN GOOGLE ANALYTICS

TRACK GOALS IN GOOGLE ANALYTICS

HOTJAR Get qualitative data by tracking how

your visitors behave on your website. Monitor heatmaps, screen

recordings, etc.

CRISP.IM Chatting with your users will provide you with a lot of insight about how

they see your product.

GET A DASHBOARD (Clean and simple)

https://docs.google.com/spreadsheets/d/17GhujOHqheJcLaUX7KXiD26TF69VTPJNi0Ewz-FgfJE/edit#gid=1132872082

COHORTS

7% of users who signed up 5 weeks ago are still active today.

GO FAST Don’t micro-optimize, experiment a lot,

launch fast and get a result quickly!

TRACTION TRANSITION GROWTH

COMMUNITYFind first fans

manually and create a habit

Make sure people use and share the

product

Expand your target to more groups of

people

INTENTMake sure your

target sees value in your product

Find a profitable and sustainable

acquisition channel

Experiment to optimise the

acquisition cost

HYBRIDMake sure your

target sees value in your product

Reduce churn and start finding an

acquisition channel

Experiment to optimise the

acquisition cost

SEE YOU SOON! LOVE. THEFAMILY.CO