How to communicate the value of social internally within an organisation?

Social Media Week

How to communicate the value of social internally within an organisation

London, 25/09/12 Ivan Fernandes, MediaCom Worldwide

Concept of marketing

has shifted

Personal

Interaction

Engagement

Influence

Co-creation

The online marketing landscape is changing quickly and dramatically – deeper marriage of Social Media

and Marketing, importance of influencers and heightened focus on consumer engagement.

Why change?

Social media holds unprecedented potential for brands to get closer to

customers.

Brands need to invest to understand how to break through the noise and offer current and potential customers a reason to reach out to

them via social media.

Successfully exploit the potential of social media, brands need to design social media experiences that deliver tangible value in return for interaction, engagement and

advocacy.

Technology is changing rapidly and constantly…we are seeing new game changing marketing strategies

coming from brilliant brands.

Social Brands

Challenge

Rethink Social Media potential to enhance brand communications, interactions, engagement and empower customer base.

Choice

Social media is redefining the way brands interact with their customers and brands need to provide with social media expertise, cutting edge social media strategies and solutions that can transform their business.

Clarity

The best brands surpass competitors in part by embracing these new technology opportunities and forging strategic digital alliances to further connect with their target audience.

Commit

Forward looking brands are taking advantage of the spike in social media to change the way customers relate to their business and to look for new revenue streams and ways to drive deeper customer relationships.

Agency Connection

Branding Creative Guidance Collaboration Specialists Knowledge Training

Marketing NPD Sales Customer Service HR

Digital Analytics

Social Marketing

Digital Marketing Personalisation

Make data-driven decisions across your Social Media

efforts.

Keep a pulse on the conversations and connect social media to business

results.

Build efficiencies in search and display marketing through automation.

Deliver the right offer, to the right customer, at the right

moment.

Your Business

Social Media Strategy Challenge

Choice Clarity

Commit

Social media is an effective and cost-efficient way to reach digital audience

1

2

3

4

5

6

Increase exposure

Increase traffic

Provide marketplace insight

Generate leads

Develop loyal fans

Improve search rankings

7 Grow business partnerships

As brands expand their focus from being relevant to consumers to being relevant at scale, they must consider the role that social media plays to drive

positive interactions and engagement.

Final thoughts

Interactive new media offer new opportunities for brands to interact with consumers. Considering the importance of these

interactions, communications taking place within this new digital space can have an important effect on overall brand efforts.

Contact: Ivan Fernandes, MediaCom Worldwide Global Director, Social Media Technology Ivan.fernandes@mediacom.com Twitter : @ivan2012 Twitter : @MediacomSMM LinkedIn : http://uk.linkedin.com/pub/ivan-fernandes/2/a7/833 Thought Leadership Series: http://www.mediacom.com/en/news--insights/reports/social-media-technology-thought-leadership.aspx

Thank You