How Can We Do Tweitter Better?

http://www.flickr.com/photos/sitoo/4875490323/

How can we do

Twitter Better?

Dan Slee, Walsall Council, Epic Social Media for Public Service, February 2012

Greetings from Brisbane

Why bother with Twitter?

Statistics...

Statistics...30 million on Facebook

Source: Facebook February 2012

20 million on Twitter

Source: Semiocast, January 2012

7.9 million on LinkedInSource: Umph, September 2012

10 million daily newspapersSource: Wikipedia, February 2012

Twitter is not a golden bullet (but it is a bullet)

Is Twitter used in local government?

Source: Dean Spurrell Ashford Borough Council for CIPR

Statistics...

88 per cent comms

Statistics...

88 per cent comms

24 per cent broadcast

Statistics...

88 per cent comms

8 per cent two way

Statistics...

97 per cent use Twitter

88 per cent comms

8 per cent two way

Statistics...

97 per cent use Twitter

88 per cent comms

8 per cent two way

Statistics...

Do we really need to use Twitter?

“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”

- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,

December 2011

The Walsall media landscape

“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”

- Adrian Short, web developer

What can you use Twitter for?

Who should use Twitter?

People should

What can you use Twitter for?

Twitter is not a golden bullet (but it is a bullet)

• inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know,

Five fundamental rules of good Twitter

1. Be Social

2. Be a Sharer

3. Be Connected

4. Be Timely

5. Be Informative

Be social

@walsallwildlife

Be social

@walsallwildlife

Be social

@walsallwildlife

Be social

@walsallwildlife

Be social

@walsallcouncil

Be social

@hotelalpha9

“I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building)

What do you think I should tell them?”

Be social

@hotelalpha9

Be a sharer

@monmouthshirecc

Be a sharer

@ehodavid

Be a sharer

@wmpolice

Be a sharer

RE-TWEET

Be connected

@erdingtonfire

Be connected

@natlibrariesday

Be timely

@pcstanleywmp

“Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire”

Be timely

@wateraidamerica

Be timely

@wmpolice

Be informative

@nhsdirect

Be informative

@kirkleescouncil

Be informative

@mehboobkhan

Be informative

@walsallcouncil

Be informative

@walsallmeetings

Be informative

#nccourday

445Be Social

Be a Sharer

445Be Social

Be a SharerBe Connected

445Be Social

Be Timely

445Be Social

Be TimelyBe Informative

How not to do it...

Don’t be frightened to

Innovate

@danslee

Creative Commons creditsBlue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/Mobile phone http://www.flickr.com/photos/xixidu/3125887432/Sea http://www.flickr.com/photos/shaireproductions/3177024499/Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/Man on train http://www.flickr.com/photos/inoportuno/5746795053/Cherries "D Sharon Pruitt" http://www.flickr.com/photos/pinksherbet/4854077644/Clock face http://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream/Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/Gritter jronaldlee.com Photo © 2010 J. Ronald Lee http://www.flickr.com/photos/jronaldlee/4385560875/Notice board http://www.flickr.com/photos/danieldslee/6040018212/Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/Charles wikidemia commons licence www.la-moncloa.es

Thank youAny questions?

Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee

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