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With nearly half of business users pulling content out of their Enterprise Content Management system, all but a tiny slice of business processes email or paper-based, and content that helps you drive revenue scattered all over the place; by any measure ECM is a failure. The good news is that content matters more than ever, to help teams collaborate, streamline process, and power mobile computing. Here are 6 things you can do to get started, safely, with mobile and cloud content.
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Hope is Not a Strategy:
Mobile and Cloud
Roger Bottum, VP Marketing
The Bad News:
ECM is Not
Working
%
Content Leaking from ECM
Yes 45%
No 55%
Users Admitting to Taking Customer-Sensitive Content out of ECM
4 Source: CrypttZone
%
Vast Majority Business Processes
Manual, Paper
Automated 13%
Manual 87%
6 Source: AIIM
%
Orphan Content
Not Related to Business System
CRM 9%
Somewhere 91%
Sales Content not in CRM
8 Source: SpringCM
Average Number of Devices Used
3.2
Devices
10 Source: SpringCM
The Good News:
Content Matters
More than Ever
Content Matters To Today’s Critical Business
Investments
• Team collaboration
• Competitive differentiation
• Business agility
• Streamlining content-intensive processes
• Making marketing and sales more effective
Content plays a critical role at every level of the business.
Content Matters To New, High-profile Investments
• In mobile, content matters
• In social, content matters
• In cloud, content matter
Content is the make or break for these investments.
Tip 1: Start With What You Know
• You know governance
14
Tip 2: Ask business what they’re doing
Tip 3: Make it Easy for the Business
• Seduce, don’t just coerce
– (remember the 45%)
• They’re just trying to get their work done
16
Tip 4: Manage Content Across Where Its Going
Who can have what content on which devices
17
By Role By Document By Device
Tip 5 : Know How To Get Content Back
• When (not if)
– Devices are lost
– Employees are
terminated
– Contractors and
agencies finish their
projects
• From
– Company-owned
– BYOD
– Home computers
18
Tip 5: Review Permissions Across Devices
Content Everywhere Demands Review of Who Can do What
Paper in drawer
vs.
Central repositories
vs.
Content everywhere
Tip 6: Look for/implement 3rd party
accreditation
SSAE 16
• Core application
• Infrastructure
• Data protection
• Disaster Recovery
• Security Controls
• Security Management
SOC 2
• Based on SysTrust
• Privacy
• Confidentiality
• Security
• Availability
• Integrity
20
It’s Happening, so Get Started Now
1. Build your organization’s experience and skills in
evaluating and deploying
2. Use the technology yourself
3. Read AIIM “Systems of Engagement and the Future of
Enterprise IT”
4. Find out where business users using personal cloud
today
5. Pick projects and try it out
– Cross-departmental collaboration or process
– Collaboration or process with customers or partners
– Existing cloud applications like salesforce
6. Get hand-on
21
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