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August 13, 1:00 – 2:00 EDT Harness the Power! • Defining the social media tool suite • Building relationships through viral marketing • Traditional marketing versus new media marketing • Using social media to recruit attendees and exhibitors Speaker: Shawn Pierce, Vice President of Divisional Operations, Hanley Wood Pierce has more than 13 years’ experience serving the tradeshow industry. He also created ADAPT (A Database Analyzer & Prospecting Tool), a database system used worldwide to track attendance and marketing data for exhibitions companies, for which he received the 2003 Trade Show Executive Innovation of the Year Award.
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MTO Tech Webinar SeriesSocial Media: What Do I Need to Know?
“Harness the Power"
Thursday, August 13, 1:00 – 2:00 EDT
With
Stephen Nold CEO, Founder
MeetingTechOnline
Shawn PierceSenior Vice President
Hanley Wood
Thanks to the Sponsors
Chat Live with us on Twitter
Market using Social Media
Metrics
Integration with Current Event Systems
Tool Choices
Part of the Marketing Mix
The Social Media Tools
The Tool Suite
Social Media Layers
Platforms
2nd Tier Applications
Aggregators
The Tools
Purpose Driven Community
MeetingTechOnline
Free Tech Educational Webinar series
Tradeshow Week, Event Tech Blog
BlogWorld
MTO Summit San Francisco, October 21-22
For more information on Stephen Nold and MeetingTechOnline stephen@advontech.com@stepnold (twitter)www.tradeshowweek.com
For more information on Shawn Pierce and Hanley WoodSpierce@hanleywood.comhttp://www.hanleywood.com
Additional Information
MTO Summit San Francisco October 21-22, 2009Hyatt Fisherman’s WharfMTOWeb0813
Webinar Attendee Rate: $79 ($299 onsite)
Webinar Replay – in 24 hours
http://www.mtosummit.com/techwebinar
MTO Summit Discount
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