Guerilla UX Techniques

GUERRILLA UX TECHNIQUES

Chris BushUX Practice Lead - wearesigma.com@wearesigma / @suthen

• What is User Experience (UX) and why does it matter?

• Why do a talk about Guerrilla UX?

• Getting the most from your research(How, tools, tips and techniques)

TOPICS

WHAT IS USER EXPERIENCE (UX)?

“a person’s perceptions and responses that result from the use

or anticipated use of a product, system or service”

-ISO definition

WHY DOES IT MATTER?

• People need to see value in a site/app if you want them to use it

• A negative experience is lasting and hard to shake off

• Sites/apps that are hard to use are ignored• You don’t know your users as well as you think

you do

You can help to ensure a positive UX through:• Research• Engagement• Testing

WHY DO A TALK ABOUT GUERRILLA UX?

NUX & USER EXPERIENCESURVEY 2013

http://northern-user-experience.org/2013/09/05/ux-challenge-choose-right-approach-guest-blog-ian-franklin-freelance-ux-consultant

http://econsultancy.com/uk/reports/user-experience-survey-report

USER EXPERIENCE SURVEY 2013

USER EXPERIENCE SURVEY 2013

Expensive

- no budget

Time / Resource

consuming

- delays development

Not a primary concern

- Focus ontraffic

acquisition

USER EXPERIENCE SURVEY 2013

COMPARING GUERRILLA & LAB TESTING

LAB BASED TESTINGPros:• Users are often in a more informal environment

(comfortable and relaxed) • Great for bringing in teams together to observe

users (and discuss)• Help and support when defining tasks and

scenarios• Less likely to introduce moderator bias• Detailed external provider analysis and reports• More likely to use advanced data collection

(Eye tracking)

Cons:• Can be costly • Less likely to want to invest in early stage testing

(Prototypes and early beta code)• Less likely to perform iterative tests

Pros:• Requires no specialist equipment - only low cost

software• Very portable (on location, café, office, home)• Great for early stage testing (Prototypes, etc.)• Great for Rapid Iterative Testing and Evaluation

(RITE)• Minimal overhead (Time, People, Cost)

Cons:• Moderator or reviewer bias• The team takes on responsibility for ensuring

everything is organised (Users, Room, Tasks, Write up)

• Finding a good testing room is sometimes tricky

GUERRILLA TESTING

GETTING THE MOST FROMYOUR RESEARCH

• Any users are better than none but aim for two rounds: 5-10 per round

• Aim for a good cross-section of representative users

• Max 30-45 minutes to complete (around 5 tasks)

• Create meaningful tasks – word tasks as scenarios *

• Think aloud and retrospective think aloud

• Rotate tasks (ABC / BCA / CAB)

• Discussion guide – consistency is important

• Use a scribe *

WHERE DO I START?

• Don’t be to specific

“Find and fill in the customer returns form.”

• Allow users the opportunity to decide what the most suitable solution is to the same problem

“After receiving your new camera you have noticed the lens is cracked. Using the site can you request a replacement.“

DESIGNING YOUR TASKS

• A second set of eyes (Also helps counter bias effects)

• It can save you hours of review time

• Define a coding system to help identify themes when taking notes

• N – Navigation• S – Search• C – Content / Information• D – Design• T – Trust and credibility

• Time code your notes

USE A SCRIBE

SOFTWARE

SOFTWARE: SILVERBACK

SOFTWARE: UX RECORDER

SOFTWARE: POP iOS

MAKE YOUR RESEARCH GO FURTHER

BLENDED RESEARCH

Interviews

SurveysUser testing

RemoteUser

testing

BLENDED RESEARCH

Interviews

SurveysUser testing

RemoteUser

testing

CONCLUSIONS

• There are a range of methods you can use

• You can adapt the approach to suit your needs

• Doesn’t have to be expensive, time consuming or complex

• Can be a great way to get user buy in

• Satisfied users means a successful project!

CONCLUSIONS

THANKS!chris.bush@sigma.sewearesigma.com@wearesigma / @suthen