Google Website Optimizer API integration with Motivity

Ken ColbornDirector of EngineeringBlast Advanced Media

www.blastam.com@kejaco

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Before & AfterGoogle Website Optimizer API Integration

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Our Goal:

=Easy Website Testing

that anyone could setup inside Motivity CMS

5 Steps inside Motivity Content Management System Before API Integration

Things were too complex for the users

Choose experiment

VerifyExperiment

11 Total Steps inside Motivity & Google Website Optimizer Before API Integration

Step 1: In Motivity: Name and Choose Experiment Type

Step 2: In Motivity: Select Pages For Your Experiment

Step 3: In Motivity: Summary of experiment

Choose experiment

Step 4: In Google Website Optimizer: Choose Experiment

Step 5: In Google Website Optimizer: Experiment Checklist

Step 6: In Google Website Optimizer: Copy & Paste Experiment Data from Motivity

Step 7: In Google Website Optimizer: Get JavaScript Code

Step 8: In Motivity: Paste JavaScript into Motivity

Step 9: In Motivity: Completely Set Up in Motivity

Step 10: In Google Website Optimizer: Verify Installation Status

Step 11: In Google Website Optimizer: Preview and Start Experiment

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=Easy Experiments that anyone could setup

Originally, we weren’t meeting our Goal:

It was not as easy as we wanted it to be

APIThen as a Google Partner we got early access to the:

Choose experiment

VerifyExperiment

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Before the API, 11 Steps

1 2 3

API+

After the API, Only 3 Steps!

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After API - Step 1: In Motivity: Name and Choose Experiment Type

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After API - Step 2: In Motivity: Select Pages For Your Experiment

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Start the Experiment

After API - Step 3: Done! In Motivity: Start Experiment – All Done

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With the API, We Finally Met Our Goal:

=Easy Website Testing that anyone could setup

:)

API

Ken ColbornDirector of EngineeringBlast Advanced Media

www.blastam.com@kejaco

Learn More at www.MotivityCMS.com