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IDC predicts that by 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion. In this presentation, Morph Labs talks about the disruptive impact of cloud computing. In addition, Morph Labs discusses how IT entrepreneurs and businesses can leverage the "as a service" models -- Platform as a Service and Software as a Service. This presentation was delivered by Sr. Sales Engineer, Jerome Gotangco, at the IT Expo 2008.
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www.mor.ph
Global Innovation fueled by SaaS and PaaS
Open Source as a key factor that drives innovation and growth in the industry
Jerome Gotangcojerome@mor.ph
www.mor.ph
“The Network is the Computer”
Scott McNealy John Gage
www.mor.ph
The Cloud is Rising• IT-related capabilities are now being provided “as
a service”
• People are more comfortable on utilizing online applications and store their data
• Gartner reports that worldwide SaaS market will reach $19.3B in 2011
• Platform as a Service was born as an outgrowth of the Software as a Service application delivery model
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Cloud Computing EvolutionMorph
GAEForce
Google Apps37signalsWeb 2.0
AWSAkamai
Nirvanix
PaaS SaaS IaaS
Cloud Computing
Utility Computing
Grid Computing
Cluster Computing Super Computing
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Cloud Computing Ecosystem
Infrastructure as a Service
Platform as a Service
SaaS
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What is Software as a Service (SaaS)?
• SaaS is a model of software deployment.
• Application is hosted as a service provided to customers across the Internet.
• Managed from central locations rather than at customer’s site.
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Drivers of SaaS
• Ubiquity of the Internet
• Faster transactions
• Open Source web frameworks (Rails, Java, Django, Grails, PHP, etc.)
• Portability and Flexibility
• Time to market/Cost
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SaaS Companies and Products
• Salesforce - CRM and platform
• 37signals - Productivity
• Google Apps - Office suite
• Zoho - Office and Productivity
• WebEx - Conferencing
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Google Android
Google Android utilizes a lot of SaaS applications (Google Docs, Maps, GTalk, Gmail, etc.)
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What is Platform as a Service (PaaS)?
• An outgrowth of the SaaS application delivery model
• Provides the facilities to support the end-to-end life cycle of building and delivering web applications and services
• Provisioned on the fly, on-demand model
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Open Source as a Foundation of PaaS
• Linux
• Virtualization technologies (Xen, KVM)
• Web Framework and Messaging
• Database (PostgreSQL, MySQL)
• Backup and Storage
• Custom Middleware and Integration
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Platform as a Service players
• Morph AppSpace and AppCloud
• Force
• Google AppEngine
• Bungee Connect
• Heroku
• Joyent Accelerator
• Friendster
• MySpace
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What is Infrastructure as a Service (IaaS)?
• The delivery of computer infrastructure as a service.
• Typically a virtualized platform environment.
• Evolution towards ubiquitous utility computing
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Common denominators for Infrastructure as a Service
• On-demand provisioning and billing
• Virtualization (Xen, VMWare, KVM)
• COtS (Commodity Off the Shelf) equipment and storage
• Open Source components
• Custom middleware
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Infrastructure as a Service (IaaS) enablers
• Amazon Web Services
• GoGrid
• Nirvanix
• Joyent
• Akamai
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Do-it-Yourself vs. SaaS/PaaS
D.I.Y. Infrastructure
High CapExHigh maintenance costsAnticipate usage spikesEquipment depreciation
Time consumingHigh learning curve
Dedicate staff for 24x7 support
SaaS/PaaS Provider
Predictable OpExVery low start-up costs
On-demand infrastructureLow maintenance
Scalable & secure environmentService Level Agreement
Focus on strengths/business
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Brief History
• Established in 2005
• Global company with headquarters in Cebu City, Philippines and in-country offices in Manila
• US operations headquartered in Portland, Oregon with additional offices in Lost Angeles
• Backed up by lead investor, AO Capital, accompanied by Japan-based CSK Venture Partners
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Morph AppSpace
An on-demand platform for a single Web application
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Morph AppCloud
A managed service that provides an on-demandpersonalized platform in the cloud
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Thank You
• More information: www.mor.ph
• World Wide Inquiries: info@mor.ph
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