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swissnex San Francisco
and the U.S. Market Entry Camp
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore
January 3, 2011
Stanford University
School of EngineeringEuropean Entrepreneurship & Innovation
Gioia Deucher
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swissnex: A Worldwide Network of Knowledge Outposts
Connecting the dots ...
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Events
Brain Computer Interfaces
Sustainable Cities
WEF’2010 - Highlights
Design in Innovation
…and many more…
…through activities such as
Learning
“Expeditions”
To Switzerland
To the USA
Visitors, EIR,
Interns, Teams
US Market Entry Camp
Interns from Swiss
Universities
Sabbaticals (media,
academia)
Mandates
Nestle Innovation
Partnerships
Social Media and
Swiss Universities
CTI Start-up
4
Events
Brain Computer Interfaces
Sustainable Cities
WEF’2010 - Highlights
Design in Innovation
…and many more…
…through activities such as
Learning
“Expeditions”
To Switzerland
To the USA
Visitors, EIR,
Interns, Teams
US Market Entry
Camp
Interns from Swiss
Universities
Sabbaticals (media,
academia)
Mandates
Nestle Innovation
Partnerships
Social Media and
Swiss Universities
CTI Start-up
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CTI Start-up: A collaboration of three years
0
1
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< 1 week
1-3 weeks
> 3 weeks
EIR
2008
2009
2010 (ytd)
For start-ups
• contacts/connections often not
available at short notice
• continued physical presence is
key (networking, follow-up, cross-
pollination with other teams…)
For swissnex
• short notice short run-up time
for intros, etc.
• less familiarity with startup
lower quality “match-making”
• maturity of visiting startups
differed: risk of “burning” contacts
The challenge: short notice, short term visits
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Launched in
November
2010
A new business model: The U.S. Market Entry Camp
Selected startups get:
• 3 months at swissnex San Francisco or Boston with 24/7 access to
office & infrastructure
• close collaboration in defining and support in achieving milestones
• access to network of advisors, service providers, mentors, partners
• customized one-on-one workshops (legal, funding, media,
communication, etc.)
• coverage on swissnex communications channels
• travel & accommodations stipend (for up to 2 persons per startup)
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Current “Campers”
QGel
• Biotech: hydrogel for 3D cell cultures
• January – March 2011
Dacuda
• IT: scanning mouse
• January – March 2011
Mirasense
• Barcode Recognition Technology
• December 2010 – February 2011
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Example
Alexander Ilic, CEO of Dacuda
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Thank you.
Gioia Deucherswissnex San Francisco730 Montgomery Street
San Francisco, CA 94111gioia.deucher@swissnexsanfrancisco.org+1 415 912 5901 ext. 114
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