Getting The Links That Matter - Patrick Moogan

Getting the Links that Matter

Patrick MooganPin Digital Ltd

WHO I AM

Patrick Moogan

Email: patrick@pindigital.comTwitter: @paddymoogan

Pin Digital Ltd

www.pindigital.com

Link Building Strategy

How to Get Difficult Links

Link Building Techniques

Q&A

WHAT WE WILL COVER

LINK BUILDING STRATEGY

List your Techniques

List your Assets

Choose your Techniques

Schedule your Time

Go Get the Links

List EVERY Link Building Technique you know

LIST YOUR TECHNIQUES

Web PropertiesInfluential Staff

MoneyStock/Products

Discount VouchersCurrent Top Pages & Content

& more…

LIST YOUR ASSETS

WHAT GIVES YOU AN ADVANTAGE?

CHOOSE YOUR TECHNIQUES

FACTORS FOR CHOOSING TECHNIQUES

Type of Links Needed

Timescales

Competition

CHOOSE YOUR TECHNIQUES

WHAT TYPE OF LINKS DO YOU NEED?

Brand Building

Homepage Deep Links Homepage Deep Links

Keyword Driven

CHOOSE YOUR TECHNIQUES

DOES GOOGLE SEE YOU AS A BRAND?

CHOOSE YOUR TECHNIQUES

WHAT ANCHOR TEXT DO YOU HAVE?

Source – SEOmoz Open Site Explorer

CHOOSE YOUR TECHNIQUES

HOW MUCH TIME DO YOU HAVE?

Get the Quick Wins done firstTime determines Techniques

Best ROI for your time

CHOOSE YOUR TECHNIQUES

WHAT IS YOUR COMPETITION LIKE?

Big Brands & Strong SEO

Long Tail Strategies Branded Links

CHOOSE YOUR TECHNIQUES

WHAT IS YOUR COMPETITION LIKE?

Few Brands/No Market Leader

Broad Keywords Long Tail StrategiesBranded Links

Become THE Market Leader!

SCHEDULE YOUR TIME

PLAN AHEAD

HOW TO GET DIFFICULT LINKS

Use your Assets & USPs

Get yourself Noticed

Build a Relationship

(In a good way!)

USE YOUR ASSETS

Make your USPs clear on your site

Tell people why they should link to you

GET YOURSELF NOTICED

Phone call Direct emailBlog commentsTwitterSend them traffic

GET YOURSELF NOTICED

Be Personal – use their nameGood Subject Line

Mention something SpecificExplain how you can help them

Appreciate their timeUse your location if relevant

BUILD A RELATIONSHIP

They are a real person

Respect their time and effort

Always reply to them – even if they say no

They can help you in the future

LINK BUILDING TECHNIQUES

USING DISCOUNT VOUCHERS

Find Universities

Contact them & Offer a Discount Voucher Ask for a Link in Return

LINK BUILDING TECHNIQUES

MAKE ALL YOUR LINKS COUNT WITH WP

Export all your Links from Yahoo

Convert them into an RSS FeedUse www.hostmyrss.com or code yourself

LINK BUILDING TECHNIQUES

Install Index Checker WP Plugin –

www.indexingtool.com

Only non-indexed links will be displayed

Has a few applications• Ezinearticle Authors Feed• Social Media Feeds• New News/Product Feed from your site

LINK BUILDING TECHNIQUES

GUEST BLOGGING

Outsource content writing

Easy links back from quality blogs

Scrapers often pick up your content

Most type of links are possible

Find a good service – www.blogsynergy.com

LINK BUILDING TECHNIQUES

CUSTOMER LINK BUILDING

Add a field for…

•Do you have a blog or website?•Are you on Facebook?•Are you on Twitter?

Follow up with a discount for a review (link!)

SUMMARY

Make sure you have a Plan

Use your Assets and USPs

Choose your Techniques Carefully

Go and do it!

THANK YOU!

patrick@pindigital.com

@paddymooganwww.patrickmoogan.com/blog

@pindigitalwww.pindigital.com